Marcus Collins‘ new book ‘For the Culture’ is receiving rave reviews since its release last week. A recent WSJ review hails the book’s insights on how marketing has shifted to understanding and catering to “tribes.” Collins breaks down the underlying forces that make people take action and ultimately buy. Check out the WSJ article for more.

Want your team to learn from Marcus in-person or virtually? Book his ‘For the Culture’ keynote talk today! Please email info@bigspeak.com to inquire. 

FOR THE CULTURE: THE POWER BEHIND WHAT WE BUY, WHAT WE DO, AND WHO WE WANT TO BE

Each and every day, all of us try to influence others— to get them to believe, join, buy, embrace a vision, and most of all, to move and take action. In both our personal and professional lives, no matter what we do, we are all marketers. And all of us can learn from top marketer Dr. Marcus Collins about how culture is the most powerful vehicle for influencing  beliefs and behaviors. 

In this inspiring talk, Marcus shares stories from his own life and career as a top marketer, from spearheading digital strategy for Beyonce to the success of Google’s “Real Tone” technology to the launch of the Brooklyn Nets and a successful collaboration between iTunes and Nike. Combining thought-provoking examples drawn from contemporary culture with a deep perspective based on a century’s worth of data, he shares the tools for catalyzing collective change and inspiring action.

Whether you’re a manager trying to motivate a team, a company trying to improve culture, or a sales executive making a pitch, Marcus draws from his much-anticipated new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (May, 2023) to challenge old thinking and give you the essential tools to succeed in a hyper-connected, light speed world.