Picking out perfume can be a little overwhelming with so many brands and categories of scents to choose from. There’s fruity, woody, musky, floral, citrus— after testing so many fragrances, everything starts smelling the same. 

What if there was a gadget that could give you personalized fragrance advice based on your brains’ electrical energy? A special tool that could sense your neural responses to fragrances?  

Well, that’s exactly what Innovation Keynote Speaker Tan Le has created with her company EMOTIV and in partnership with L’Oréal’s technology incubator, the Yves Saint Laurent brand. According to a recent WWD article, the two companies have invented a multisensor EEG-based headset that will precisely sense and monitor behavior, preferences, stress and attention for personalized fragrance advice.

“We’re simplifying the decision-making process by connecting emotion and scent through technology, in a way no one has done before. Rooted in science and powerful insights, this technological breakthrough will help consumers decode what fragrances are best suited to their needs.” says Tan Le. 

Plus, this in-store fragrance consultation device will help consumers break through the haze of perfume marketing and figure out what best suits them individually. “Together with L’Oréal, we hope this partnership provides unique insights into how consumers feel about fragrances and about how scents make them feel through an unbiased lens,” says Tan Le. 

Tan Le is a top innovation and business keynote speaker, technology entrepreneur, author, and founder and CEO of EMOTIV. She is one of the most influential pioneers in the emerging field of brain-computer interface. She has won numerous awards, including Young Australian of the Year in 1998,  Australia’s 30 Most Successful Women Under 30, Most Influential Women in Technology by Fast Company in 2010, and Forbes 50 Names You Need to Know in 2011.

Want your team to think more innovatively and learn more about Tan Le’s latest tech creations? Consider booking Tan Le to speak at your upcoming event or conference. Please contact info@bigspeak.com to inquire.