Customer Relationship Management Expert
As health insurance competition heats up, so does the race to find and retain highly-profitable, healthy customers. Unfortunately, health insurance call centers are not usually designed with the needs of the most profitable customers in mind. ...
As health insurance competition heats up, so does the race to find and retain highly-profitable, healthy customers. Unfortunately, health insurance call centers are not usually designed with the needs of the most profitable customers in mind.
Today’s call center needs to continue to serve those with health problems efficiently and cost-effectively. However, forward-thinking health insurers are beginning to build strategies to ensure that their infrequent contact with healthy customers is used as the foundation for building deeper relationships. These companies are providing call center representatives with relationship-building information and tools that will position the health insurance company to take on the role of trusted agent, focused on keeping healthy customers healthy.
One-to-one strategies address both goals: aiding companies in understanding how to efficiently serve the sick and building strategies to create additional interactions with healthy customers that are relevant and impactful.
• Building Customer Loyalty Through the Web Site
• Creating Profitable Customers in a Down Economy
• Building Customer Loyalty Through Various Channels
• CRM: Turn Your Call Center into a Profit Center
• Building Customer Loyalty while Increasing Share Holder Value