- Understanding The New Rules Of Tech. How customer buying behavior is changing and what it means for your strategy.
- Broadening Innovation Beyond Invention. Focusing innovation for both top- and bottom-line growth.
- Crossing the Chasm to Business Outcomes. Winning in a world where customers buy outcomes not products.
“Thanks for speaking at our conference and delivering a most insightful presentation – I was particularly impressed with your ability to provide the landscape of emerging trends and more importantly their impact on our industry and business. Consumption Economics is a topic that is now sweeping all IT segments and leaving a very large wake in its path.”