Swan Sit

Generative AI is pushing the boundaries of human creativity and innovation at an unprecedented pace. AI can create—not just analyze—entirely new forms of workflows, sorting, predictions, and detections, as well as produce art, design graphics, write music, edit videos, and create code. With so much change, how can you prepare yourself and your organization for the AI revolution? Swan Sit is a world-renowned entrepreneur, advisor, and AI expert with a proven track record of success in harnessing the power of emerging technologies. In this interactive session, Swan will share her firsthand experiences with AI. Audiences will come away understanding what generative AI is and how it works; real-world applications of generative AI across industries; the impact of generative AI on the workforce, creativity, and society; and how to prepare yourself—and your organization—for the generative revolution.

While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them. Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries. In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.

An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career. As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio first platform Clubhouse. In this session Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.