Data Intelligence: Best Practices in Social and Digital Data
Social data has proliferated within most large organizations and is creating significant opportunities and threats. Consider that: 100 hours of video are uploaded to YouTube every minute On WordPress alone, users produce about 64.8 million new blog posts ...
Social data has proliferated within most large organizations and is creating significant opportunities and threats. Consider that:
- 100 hours of video are uploaded to YouTube every minute
- On WordPress alone, users produce about 64.8 million new blog posts and 60.4 million new comments each month
- 500 million tweets are sent per day
In this talk, using proprietary research gleaned from Global 2000 companies and technology innovators, industry analyst Susan Etlinger presents a view of the market for digital data, shares industry case studies, and demonstrates how the most advanced organizations use social and other types of digital data to enhance brand reputation, drive revenue, improve customer experience and drive competitive advantage.