Scott McKain

How do you stand out from your competition so you become their preferred choice in a
volatile marketplace? Scott reveals the elements that pull you back to the pack – and the
Four Cornerstones of Distinction it takes to attain remarkable success.

Key takeaways:
• How to avoid the mistakes of commoditization
• The specifc steps you must take to create distinction
• The importance of personal responsibility in organizational growth

Our research shows that not only are most organizations selling customers and prospects
exactly like their competitors, they’re also not emphasizing the differences that will make
them the superior choice. In this program, Scott shows the steps required to sell uniquely
in a hyper-competitive marketplace.

Key takeaways:
• Sell the differences that make you a preferred choice
• Four ways to sell uniquely from your competition
• How to transcend transaction and develop loyal relationships for more sales
• The six key disconnections between sales professionals and their customers

What is the ultimate experience that a customer could have doing business with your
organization? This program will teach your team what it takes to create undying loyalty
and endless referrals.
Key takeaways:

• The five steps of an Ultimate Customer Experience
• Why the experience – and not service – generates loyalty; and what you need to do
to create it
• The information you need to personalize the experience, in order to intensify the
customer’s commitment to your organization
• The Six Disconnections Between Organizations and Customers — and how to
bridge the gaps so you can engage distinctively

If you lead like everyone else, you’ll get the same team delivering the same results as
everyone else – and that’s not good enough in today’s world. In this program, Scott
teaches leaders how to become more distinctive, in order to expand your team’s ability to
deliver extraordinary results.

Key takeaways:
• The four key elements to distinctive leadership
• How to be creative – while enhancing clarity about results
• The single most important element in leadership communication

Your organization’s culture will always trump your organization’s strategy – for culture
determines how we execute. Yet, in this time of so many diverse generations and cultures
working together in our organization, how do we develop a culture that creates distinction?
In this program, Scott helps you develop a game plan that respects our differences
– and helps us draw strength from our diversity.

Key takeaways:
• Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
• How generational differences can create distinction when we develop an open,
accepting organizational culture
• How to thrive in a workplace with multiple generations, and how to work with
people who think differently than you

Change is certainly not a novel phenomenon, but in many ways the pace of change we are
currently experiencing is new. How organizations — and individual professionals — deal with
the issues of a rapidly changing and highly competitive environment are critical to both
future success and current productivity. Scott McKain’s programs will outline how
organizations – and the professionals who work for them – should deal with change. And,
he offers compelling insights on how to sell, serve, manage and lead…even when the future
is uncertain.

Key takeaways:
• The specifc steps you must take to create distinction
• The Four Cornerstones of Distinction required to stand out and move up in times
of change
• The importance of personal responsibility in creating compelling experiences in
today’s culture