Five Rules for Innovating in Turbulent Times:
Many companies struggle to adapt to rapidly changing markets: the core dominates the new, projects linger too long, and innovation theater proliferates. The apex innovators who avoid these traps and dominate their industry focus on structure not just culture. They build a ...
Many companies struggle to adapt to rapidly changing markets: the core dominates the new, projects linger too long, and innovation theater proliferates. The apex innovators who avoid these traps and dominate their industry focus on structure not just culture. They build a system to run experiments at pace and scale without sacrificing excellence in their core franchise. Using surprising and entertaining examples from Apple, Amazon, Best Buy, Harley?Davidson, Lego, and the US military, Safi describes five rules you can use to build this system and become the initiator rather than the victim of innovative surprise.