Evolve or Die: Turn Uncertainty and Change into a Customer Revolution
In a world of growing uncertainty, change is headed your way. The choice is yours—you can be disrupted or the disruptor. The needs and habits of your customers are changing every day, and with those changes come the opportunity to evolve. Your future successes will be in ...
In a world of growing uncertainty, change is headed your way. The choice is yours—you can be disrupted or the disruptor. The needs and habits of your customers are changing every day, and with those changes come the opportunity to evolve. Your future successes will be in direct proportion to how you adapt and anticipate change. This is why it’s so important that you rethink, reinvent and reimagine the way you serve your customers. In this presentation Robin clearly demonstrates how your attendees can become constant innovators able to adapt and embrace change.
This interactive presentation is titled after Robin’s USA Today Best Selling Book of the same name. Robin will show you how to turn disruption into advantage by anticipating the changes facing your industry.
As the founder and CEO of three companies, all of which are customer-driven, Robin has experienced first hand what it takes to adapt and reinvent in order to stay relevant. When the music industry was going through a period of massive disruption due to the digital download revolution and evolving computer technology, almost every major recording complex was forced into bankruptcy. Music distributors such as Tower Records had to shut their doors for good. Robin knew that in order to survive they were going to have to evolve, or suffer the consequence. So he began concentrating on service over technology, on creating amazing experiences for each client who recorded at Dark Horse. That journey of evolution begin over twenty years ago and today Dark Horse Recording is most one of the most successful studio complexes in the world.
In this keynote Robin will present you with actionable steps you can take immediately to adapt to the ever-changing needs of your customers. Unless you want your business to go the way of the dinosaur, it’s time to Evolve Or Die!