Robert Spector is a master storyteller and leading authority on customer-service culture. With a career spanning over three decades, he has captivated audiences in more than 27 countries, delivering keynote programs and workshops to groups ranging from intimate retreats of 20 to conventions with over 2,000 attendees.
Robert is widely recognized as the foremost expert on the Nordstrom company, having interviewed three of the four generations of its family leadership. He’s been called “The Nordstrom Whisperer.”
Pete Nordstrom, President and Chief Brand Officer: “Robert has analyzed and dissected our company more than anyone else and has uncovered key defining themes that are universally transferable to audiences in any field of business.” His in-depth research on this customer-obsessed company has resulted in the acclaimed four-book series, The Nordstrom Way. His work, The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, was named a Top Business Book of 2017 by Forbes.
His latest release, The Century-Old Startup: The Nordstrom Way of Embracing Change, Challenges, and a Culture of Customer Service, was celebrated as one of Forbes Top 10 Business Books of 2024. This book highlights Nordstrom’s ability to stay relevant since 1901 by embracing change while maintaining its commitment to customers.
Robert is the author of Amazon.com: Get Big Fast, the first book documenting the origins of Jeff Bezos and his groundbreaking company. Translated into 16 languages, it earned praise directly from Bezos himself, who said, “I thought you did a good job.”
Robert’s storytelling extends to The Mom & Pop Store: True Stories From the Heart of America, a heartfelt memoir and exploration of small retail shops across the U.S., London, and Tokyo. He is also a prolific author of corporate histories for major brands such as Pizza Hut, Kimberly-Clark, Chevron and Eddie Bauer.
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He has contributed articles to many publications, including The New York Times, The Wall Street Journal, Sports Illustrated, Women’s Wear Daily, Details, and National Lampoon. He has been a guest expert on national podcasts, television and radio programs, and is quoted in publications throughout the world.
A graduate of Franklin & Marshall College in Lancaster, Pennsylvania, Spector has taught a course called “Retail Reinvention: Everything Old is New Again,” at Western Washington University in Bellingham, Washington, drawing on the work he’s done on Seattle-based icons Nordstrom, Amazon, Starbucks, Costco, and Pearl Jam.