Peter Corijin

The music industry is a frontrunner on innovation and game-changing strategies. There are valuable lessons that can be applied to your business. We’ve witnessed significant shifts in the music business, from vinyl to cassettes, to CD’s, to iTunes, streaming and now AI, NFTs, Virtual Twins and Fan Tokens. By analyzing case studies, we will gain essential insights into how to effectively manage these turning points. These cases can be translated into critical strategies that will benefit your own company. Let’s add some rock and roll to your business.

Renowned business thinker Peter Drucker once said, “Culture eats strategy for breakfast.” But what does it take to build a culture that drives success? Inspired by the principles from the acclaimed book True Leaders Deliver, Peter unveils practical strategies to elevate your leadership style. Learn how to cultivate a thriving workplace culture that delivers outstanding results and transforms your organization into a powerhouse of performance.

While the core principles of marketing remain timeless, the ways we execute them have transformed. Learn how to adapt traditional strategies to thrive in new media landscapes and unlock the potential of AI as a game-changer for your business. Packed with inspiring case studies and insights from 30 years of executive marketing expertise, this program provides the tools you need to navigate and excel in today’s dynamic marketing environment.

Transform challenges into opportunities—reimagine your marketing today.

Change is inevitable and crucial for growth. Different results require different actions and choices. Therefore, irrespective of your business’s current state, successful change management is essential. However, many change initiatives fail, with a failure rate of 70% in digital transformations alone. Additionally, there is often a significant opposition to change. This keynote will equip you with some tools, not only on WHAT actions to take but also HOW to execute them. We will explore the root of habits, how to modify them, and how keynote habits can drive cultural change within an organization. Moreover, we will analyze effective advertising case studies and translate their strategies into successful change programs.

In recent years, we have experienced the upheaval caused by Covid-19, a refugee crisis, and mounting anxieties over climate change. Furthermore, AI and digital technologies are making significant impacts across various industries. This keynote presentation will introduce you to the F.A.Y.U.R.TM methodology, which will help you navigate the current volatile landscape effectively, even to thrive in it. The presentation will not only focus on WHAT to do but also HOW to take actions. For example, it will not simply assert that Agility and Resilience are crucial, but also provide practical tools and insights based on real-world experience and case studies.