Soon There Won’t Be Social Media (Because All Media Will Be Social)
After 150 years of evolution in modern consumer media, we have arrived at a moment where the “lenses” of people—and especially our friends—control the way we understand the world. Understanding these lenses, which are run by a few companies that have become wildly ...
After 150 years of evolution in modern consumer media, we have arrived at a moment where the “lenses” of people—and especially our friends—control the way we understand the world. Understanding these lenses, which are run by a few companies that have become wildly influential (Google, Facebook, Snap, Tencent, Twitter), is profoundly important to the way we build products, services and companies. After having spent nearly seven years working at arguably the most important lens—Facebook—and writing his book Becoming Facebook about the experience, Hoefflinger can provide insight into how to effectively be a part of these lenses from (continuing to) know your customer to the secrets of squares and 9:16 and learning to love “Kim Kardashian.”