Melissa Agnes

Crisis Management Expert, Author, Founder and CEO of Crisis Ready Institute

Melissa Agnes is a top branding keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

 

  • Melissa Agnes Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    New York, USA

  • Melissa Agnes Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    New York, USA

Suggested Keynote Speaker Programs

BUILDING AN INVINCIBLE BRAND IN AN UNCERTAIN WORLD

Bad things happen to good companies. And issues come in all forms and sizes. The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in ...

Bad things happen to good companies. And issues come in all forms and sizes.

The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.

If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?

In this session, Melissa Agnes, founder and CEO of Crisis Ready Institute, provides an applicable roadmap for helping you build an invincible brand through effective and scalable processes and emotionally intelligent communication techniques that result in increased organizational trust, credibility, and goodwill when it matters most.

In this session you will:

  • Prepare for what you need to expect, deal with, and overcome when things go wrong
  • Learn ways to exceed stakeholder expectations when it matters most
  • Discover techniques to empower your team to make smart decisions that are focused on stakeholder- experience and relationship-strengthening
  • Identify the difference between an issue and a crisis, and respond appropriately in real-time
  • Discover the roadmap to both operational and brand sustainability

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Choosing Your Lens: Transforming Issues into Opportunities

Issue management is a part of every business, whether it’s a customer complaint, an operational mishap, or worse—and when it comes to problem solving and issue management, mindset matters. The lens through which you choose to see any negative event directly impacts ...

Issue management is a part of every business, whether it’s a customer complaint, an operational mishap, or worse—and when it comes to problem solving and issue management, mindset matters.

The lens through which you choose to see any negative event directly impacts the actions you take in response, which directly impacts the results that that event will have on your operations, your employee morale, your stakeholder relationships, and your brand.

With this keynote, audiences will discover the powerful advantages of choosing the right lens when it comes to issue management and will learn how to put that lens into practice, inspiring their teams along the way.

This session will:

  • Discuss the powerful advantages of effective, daily issue management in support of the brand’s longstanding reputation
  • Help participants clearly define the difference between an “issue” and a “crisis”, in order to establish effective strategies for appropriate real-time response
  • Demonstrate techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation
  • Provide best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility for the brand

This motivational session will leave audiences inspired and empowered to transform every issue into brand- strengthening opportunities!

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STRENGTHENING YOUR CRISIS LEADERSHIP SKILLS FOR 2022 AND BEYOND

2020 entered the world into an era of new change and challenge that has since continued—and will continue— to progress and evolve. Staying ahead of these changes and rising as a leader amidst the challenges is crucial in order to continue, not just to survive but to thrive...

2020 entered the world into an era of new change and challenge that has since continued—and will continue— to progress and evolve. Staying ahead of these changes and rising as a leader amidst the challenges is crucial in order to continue, not just to survive but to thrive throughout this era that we’ve all been thrown into.

Fortunately, there are a specific set of skills and capabilities to help you, your teams and your organization transform today’s volatile real-time challenges into real-time opportunities. This keynote, given by crisis management expert and Founder and CEO of Crisis Ready Institute, Melissa Agnes, explores these skills and capabilities.

This session will help you:

  • Strengthen your and your team’s Crisis Ready skills
  • Discover the secrets to rising as a leader amidst challenge, change, and adversity
  • Learn how to transform real-time challenges into real-time opportunities
  • Acquire the strategic foresight necessary to stay ahead and thrive forward

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About Keynote Speaker Melissa Agnes

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.

Agnes is the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill, and her book and Crisis Ready Model continue to be adopted into undergraduate, graduate, and MBA courses around the world.

 

Testimonials

Melissa was one of the most thoughtful and well-spoken presenters I’ve experienced – and I’ve listened to A LOT of keynotes! She offered valuable insights that applied not just to my organization, but to how I respond to conflict on a personal level. I’d confidently recommend her both as a presenter and as a strategic advisor to ANY company that prioritizes protecting their brand and reputation.

Andrea Quiruz

Director of Marketing and Special Events, Barracuda Championship

“Melissa was well prepared, great on her feet, thoughtfully challenging, superbly engaging and displayed a depth of knowledge that gave her high credibility. Additionally, she made the session stimulating and fun. Her thought-provoking presentation style spurred exceptional dialogue between the participants that attended our global crisis communications network meeting. Her insight and knowledge of the digital landscape opened our eyes to alternative communications approaches when dealing with a crisis.”

Jeff Martin

The Dow Chemical Company

“We brought together our legal, PR, communications, digital and staff engagement teams for nearly two days. Melissa guided our topics in such an engaging way driving us to tap what we already knew and to discover what was lacking in our current process and guidelines. This training session brought us together in such an effective way that not one person regretted the commitment we made to learn. Thank you, Melissa, for bringing a complex topic to us in a way that encouraged debate, hands-on experience and helped us make decisions.”

Jan Walther

YMCA of the USA

“I cannot speak highly enough about the quality of the presentation Melissa delivered and about the engagement it generated both on location and on social media. Melissa reminded us that best practices and a deep understanding of current realities can make a crisis work for you rather than against you. Her case studies and practical examples span across industries and got the room thinking and exchanging well beyond our physical location. IABC members in Ottawa, Toronto and Melbourne, Australia followed the event and interacted with us on social media. A must-attend training!”

Maria Constantinescu

President IABC/Montreal

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