Business Reimagined: How to Adapt to a World Without Loyalty
Based on his brilliant new book Marketing Rebellion, Mark Schaefer takes your audience on a surprising discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with...
Based on his brilliant new book Marketing Rebellion, Mark Schaefer takes your audience on a surprising discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising and PR. Whether you work for a start-up or a multinational brand, adapting to these realities is vital to business success in the digital age.
In this session, attendees will learn:
- Why the future of marketing will depend on human impressions instead of advertising impressions
- A research-based approach to build a personal brand and stand out in any industry
- Actionable tips to guide your personal brand today