Is it possible to operate nimbly and entrepreneurially to pursue new business opportunities, and drive innovation and growth, inside complex large enterprises? The answer is a resounding “yes!” and in this session Mark will share both frameworks and practical tools and ...
Is it possible to operate nimbly and entrepreneurially to pursue new business opportunities, and drive innovation and growth, inside complex large enterprises? The answer is a resounding “yes!” and in this session Mark will share both frameworks and practical tools and examples.
Leveraging Mark personal experiences as a startup CEO, Fortune 500 executive, and corporate entrepreneur, along with 15 years teaching entrepreneurship at UC Berkeley and around the world, Mark applies strategies and tactics from successful entrepreneurs and corporate entrepreneurs. He shares a proven framework and concrete tools to help drive entrepreneurial activity, growth, and value inside large enterprises. This talk addresses crucial areas of:
- strategy development and alignment
- key stakeholder recruitment and management
- successful execution and performance
Mark incorporates many case studies and examples throughout this talk to emphasize key points, illustrate how to use tools, and bring the lessons to life.
Use and Learn the Tools:
Based on Mark’s “Corporate Entrepreneurship” talk and his 3-pillar framework – and building upon his personal experiences as a corporate entrepreneur – Mark has developed a “Corporate Entrepreneur Workbook.” This workbook includes proven tools,
frameworks and exercises that participants can put to work. This workshop, which can range from two hours to a full day or more, has participants apply these tools to their own corporate entrepreneurial projects, or to projects identified by Mark as appropriate, to develop deeper understanding and practice.
From Entrepreneurship to Corporate Entrepreneurship – Building a Deeper Understanding:
Combine Mark’s “Corporate Entrepreneurship” talk with his “Entrepreneurship Deconstructed” talk to create a powerful half day or full day. Start with the basics of successful entrepreneurs and startups, and then continue with tactics and frameworks to put those entrepreneurial concepts to work inside a large enterprise. Expand to a full day or more by adding a corporate entrepreneurship workshop and apply these tools directly to your internal innovation and corporate entrepreneurship initiatives.