Selling with Noble Purpose
The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong. Lisa McLeod’s research reveals: Salespeople who sell with Noble...
The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong. Lisa McLeod’s research reveals: Salespeople who sell with Noble Purpose – who truly want to make a difference to customers – consistently outsell salespeople focused on target and money. Lisa shows audiences:
o Why purpose-driven sellers outsell quota driven sellers o How to name and claim your own Noble Purpose o Techniques to increase competitive differentiation and emotional engagement with your team and customers
o How clients read your internal talk track and why it affects your relationship
o Language to bring a greater sense of Noble Purpose into meetings, pitching, and planning
o How to reset yourself (and your team) when you lost your sense of purpose