Julian Treasure is a multiple TED speaker, CEO, and author of the books Sound Business and How to be Heard. Since 2003, he has been exploring and communicating about the power of sound, both for organizations (audio branding) and for each of us as individuals (speaking and listening skills).
Following a career in publishing and marketing, Julian founded The Sound Agency, a global consultancy that helps some of the world’s leading brands to create and deploy sound and music effectively in marketing and in spaces like malls, airports and offices. The outcomes, such as increased sales, happier customers and lower crime rates, have made headlines worldwide. The Sound Agency has proved that good sound really is good business. Julian’s book Sound Business has become a bible of the fast-growing audio branding industry.
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The focus of Julian’s work has moved on to developing personal communication in sound. His unique insights into conscious listening and powerful speaking have been expressed in the award-winning book How To Be Heard, five acclaimed TED talks with over 100 million views (one of which is the sixth most-viewed of all time), online courses, and international speeches and workshops.
Julian’s work has been featured by the likes of TIME Magazine, The Economist, Vogue, GQ, The BBC, NPR, and CBS, and he has spoken globally for diverse organizations ranging from banks, wealth managers and architects to leaders in media, retail, agrochemicals, healthcare, pro AV and manufacturing, as well as at many major conferences, including a keynote at the Swiss Economic Forum, and major speeches at Property Academy (UK), Radio Advertising Summit (Germany) and 361 Degree Conference (India).