John Rossman

Managing Director with A&M, Former Director of Enterprise Services at Amazon

John is a former Amazon Executive and Best-Selling Author of The Amazon Way Book Series. He was responsible for launching and scaling the Amazon marketplace business, which now accounts for over 50% of all units sold and shipped at Amazon. He is an engineer and builder
who dives into business strategy & problems. As a leadership keynote speaker, each event is tailored for the audience bringing thought provoking principles and tactics leaving participants with practical takeaways.

John Rossman Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
Washington, USA

John Rossman Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
Washington, USA

Why John Rossman?

He is a Former Amazon Executive
An Expert on Digital Disruption, Innovation & IoT
Author of book series “The Amazon Way”
30 Years of Digital Technology, Business Model and Operations Experience

Keynote Speaker Topics

Amazon Business Speakers
Business Speakers
Cloud Computing Keynote Speakers
Innovation Keynote Speakers
Leadership Keynote Speakers
Technology Keynote Speakers

Suggested Keynote Speaker Programs

Leadership for FAST Innovation & Succeeding at Big Bets

BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a “...

BIG BETS happen at all levels in a company – the enterprise, division, product, program,
and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there
is significant risk as these are complex strategies and plans. They are a “bet.” BIG BETS goes
by many names, like digital transformations, new business models, innovation programs, and
strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver
the expected business impact. Some seem to never end. This leaves leadership wary of trying
more bets and risk being left behind in a rapidly changing industry. Based on research and 35
years of delivering BIG BETS to Fortune 100 companies, Rossman gives you a playbook for

Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.

Leaving Your Audience with:

A comprehensive playbook to Think in Outcomes and work backward.
An understanding of the leadership challenges and skills to lead these missions.
Why defining future customer experience or operational capability is a superpower to leverage.

Learn More

Leadership and Culture for Growth & Innovation – The Amazon Way

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation? Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines ...

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation? Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact. Customer centricity, metrics, and operational excellence, a system for innovation, Amazon’s “working backward” methodology, disagree but commit, and delivering hard results are just some of the leadership playbooks with habits to reinforce and create change. Leaving Your Audience with:

A series of actionable lessons on leadership for driving improvements and innovation. Confidence in how to work together to achieve hard results despite setbacks. A customer-centric mindset leading to business improvements and agile development for growth.

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Big Bet Leadership for ChatGPT: Your Playbook for Disruptive Technologies

Discover how to lead a reengineering of your business by harnessing the power of ChatGPT, generative AI and other disruptive technologies. This keynote presents a strategic leadership playbook designed to guide leaders through the process of digital transformation and business...

Discover how to lead a reengineering of your business by harnessing the power of ChatGPT, generative AI and other disruptive technologies. This keynote presents a strategic leadership playbook designed to guide leaders through the process of digital transformation and business reinvention, positioning their organization for long-term success.The power and impact of ChatGPT, generative AI, computer vision, the internet of things and other disruptive technologies is awesome, and a bit scary. How do leaders create the thinking, environment, and management structures to understand, create business value, and lead their teams to embrace the technology and the changes that are coming?

Leaving Your Audience with:

A new understanding of disruptive technologies and their impact.
A framework for Thinking Big…but proceeding with a test & learn approach.
Actions for envisioning, prioritizing, and integrating these technologies to benefit business and team Inspiration and a playbook for bold leadership by Thinking in Outcomes.

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Think Like Amazon... What’s the Future of Your Industry?

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? ...

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?

Former Amazon Exec, John Rossman was a key leader in launching and scaling the third-party platform which today accounts for over 50% of Amazon’s business, leading to fundamental disruption to the retail industry. By leveraging many of the ideas from Think Like Amazon, Rossman provides principles and strategies which drove Amazon and can drive your industry’s future. He will challenge provide your team with strategies, tools, and questions to help you begin creating your company’s future.

Leaving Your Audience with:

Perspectives on “How would Jeff think” in disrupting your industry from a customer-centric strategy.
Tools to THINK BIG but bet small in an agile manner for innovation.
Examples of existing friction to challenge the audience in recognizing opportunities.

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Reinventing Healthcare & Insurance Through Customer Centricity, Innovation & Leadership — The Amazon Way

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes the employee experience and growing your business? ...

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes the employee experience and growing your business?

The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy, effectively drive change, and become a world-class operator while being a systematic innovator.

Your healthcare leadership team will be inspired to become a more strategic thinker with tools to help your plan for the future in healthcare.

Leaving Your Audience with:

A framework and flywheel for anticipating industry change
Confidence and tools to innovate and rapidly drive improvements
Optimism and techniques to collectively assess, define and iterate to improvements

Learn More

About Keynote Speaker John Rossman

John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).

Questions? Contact Us Any Time:

805.965.1400

info@bigspeak.com

Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.

John Rossman is the author of “Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader”, published by McGraw Hill. In Think Like Amazon, Rossman sets forth a playbook, or system of beliefs and approaches, for how Amazon gets results and thinks about their business. He is also the author of “The Amazon Way” book series, including “The Amazon Way on IoT: 10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy”. Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.

Testimonials

John’s insights about scaling innovation and culture are terrific. He shares his own experience and highlights best practices that work for

Tim T.

President and Chief Operating Officer Chick-fil-A, Inc.

The team loved John’s keynote, were busy taking notes and discussed through the rest of our leadership retreat. They all really got to think at a higher level!

Patty A.

Co-CEO First American Funding

Having John advise my organization is like having Jeff Bezos advise me. This is the best strategy, leadership, and tactics keynote I have seen. John has had a profound impact on the company I founded, Modjoul. John’s a master at practical advice and approaches to deliver innovative solutions.

Eric M.

CEO & Founder of Modjoul; Former EVP at AIG

The Amazon story is so relevant to what every company is trying to accomplish, and CCOs are seeking new ways to work effectively across the C- Suite in this time of corporate transformation. A good story well told.

Page Society

It was a privilege to have John Rossman speak at our Georgia Technology Summit. Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating. Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation. One participant sent me an unsolicited note comparing John’s presentation to a high-level Ted Talk. I would recommend John for speaking opportunities for an event of any size. He was also a pleasure to work with, which is of critical importance.

President

Technology Association of Georgia

We needed an expert to speak at our corporate leadership event—someone who was able to speak at length on adopting different corporate cultures and looking at business from a different perspective than our own. John’s personal history at Amazon gave us a unique view of an incredibly successful company and what it takes to innovate, lead, and sometimes disrupt the status quo”

AAA of Washington

In planning our product organization kickoff, we looked for a speaker who could both inspire and offer practical insights on execution. We were lucky to have John Rossman present to the team. John introduced us to the key leadership principles he observed during his time at Amazon, which are also described in his excellent (and accessible) book, The Amazon Way.

His presentation included first-hand accounts on everything from obsessive customer focus to how to organize and measure our teams. His presentation left me re-committed to building a high-performance culture, and left my team with valuable tools to get us there. I highly recommend John for speaking opportunities at your company!

Senior Vice President, Product Management

The was engaging and interesting (and relevant) to our team. Over 300 people opted to attend and stuck around till the end. Both Chat and Q&A submissions were nice and lively for one of these things (in my experience). The leaders (myself included) received a few text messages, emails, etc. thanking us and complimenting the session.

Transunion

We heard excellent feedback about your presentation for the remainder of the week. We’ll continue to promote your services – and we may have you back again next year. There’s more than enough material for another presentation. Thanks again for being so responsive to the needs of our audience.

Life Insurance Council

I thought your talk was incredibly insightful and effective; I found myself referencing a lot of it while working with their teams. The overall structure— the juxtaposition of principles and how they are put into practice—is great. And the depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible, so I thought it was fantastic.

Deloitte