- Discover the secrets to truly high engagement workplaces with practical strategies leaders can use right away
- Find out how to create ownership culture and how to Step Up to take 100% responsibility
- Find a way to get people to embrace and create change
The new economy is going to be driven by an emerging group of people all over the world who want their employment, investing and buying to shape a better world while meeting their self oriented needs. This book shows how a new driver of choice is happening worldwide whereby consumers, employees and investors are using purpose and community as a major driver of their commitments. This new driver is present worldwide and cuts across almost all demographic barriers including age, developing/developing world, politics, religious affiliation and income level. Those companies who understand and respond to this Aspirational person will create game changing competitive advantage. Rather than thinking of this person as a consumer, employee or investor we need to begin to realize this is the same person and we need to attract them on all three fronts at once. This new person wants to shop, loves brands, is often active on social media and loves to share stories. They want to consume but want “consumption without conflict” where they feel they are helping society, planet and themselves. Winning this new rising class of people who want good for self, good for people and good for planet alongside a sense of community/tribe is a spot of true differentiation. These people want doing well and doing good to sit side by side as they live their lives. They simply want it all and if you can give it you will succeed.
Your audience will:
- Understand this rising class and how different they are from every class of buyers, investors and employees that have come before them
- Discover the drivers of their choices
- Learn practical ways to grow your market share, brand loyalty and engagement of this new group
- Hear eye popping examples of how companies like yours are already winning these people worldwide and find out how you can do the same
- Discover how to use your own power as an Conflict Free Consumer to change the future
- Customize to your industry and focus