Rising to notoriety with his most-viewed TED Talk (top 200 out of 60,000), What I Learned from 100 Days of Rejection, which became the basis for his bestselling book and #1 audio book, Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection, Jia Jiang has become the world’s foremost expert on rejection. A top-booked speaker, Jia is the sought-after authority on empowering confidence and resilience, overcoming one’s fear of rejection, and daring to be bolder in both life and career. His upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), expands on his mission to help anyone overcome obstacles and achieve their dreams and goals by adopting his breakthrough One Action Goal system. Jia’s tenacious (and often, humorous) journey from teenage Chinese exchange student to entrepreneur and high performance, personal development guru has captivated Fortune 500 audiences such as Google, Dell Technologies, Johnson & Johnson, Visa, Allstate and others. He consistently earns rave reviews and the personal thanks of audience members who credit Jia with changing their lives.
More About Jia Jiang
Did you hear the one about the guy that asked for a “burger refill” at a fast food restaurant? Got a flight attendant to let him grab the mic and address a plane full of passengers? Or, asked Krispy Kreme to make doughnuts in the shape of Olympic rings—and succeeded? These are just a few of the very creative—and sometimes, outrageous—asks that were part of Jia Jiang’s now legendary “100 Days of Rejection,” the blog that became the basis for his most-viewed TED Talk and bestselling book. Stories like this are an integral part of what Jia brings to the speaking stage, along with remarkable journey of an ambitious teenager from Beijing who longed to be an entrepreneur like his idol, Bill Gates, and followed his dream by becoming an exchange student in the U.S. (only to find himself in rural Louisiana teaching himself English).
Today, in addition to writing his new book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), speaking, and blogging, Jia Jiang (pronounced Jah Jahng) has achieved his dream of becoming an entrepreneur. He is the CEO and owner of Rejection Therapy, a website that provides inspiration, knowledge and products to help people overcome their fear of rejection. He is also the CEO and founder of Wuju Learning (Wuju means “fearless” in ancient Chinese), a company that trains organizations to become fearless through rejection training. In 2022, he became a Board Member of LifeHikes®, a global professional development company that has been called the “secret weapon” of companies like Alibaba, Facebook, Dropbox, and Google. Prior to taking the life-altering risk of becoming an entrepreneur, he worked in the corporate world at Dell Technologies and LinkedIn.
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Jia’s powerful and empowering story has been shared across business and popular media, including NPR, Bloomberg Businessweek, The Guardian, CNN, TIME Magazine, Inc., and others.
He holds a Bachelor of Computer Science from Brigham Young University and a Master of Business Administration from Duke University.