Jerry Weissman

Before you can think of answering a tough question, you must be certain of the key issue. If not, you will be accused of not listening, one of the universal problems in human communications. In this keynote speech, Jerry Weissman shows your audience the fine art of active listening, one of the many techniques in his book In the Line of Fire: How to Handle Tough Questions…When it Counts and its companion DVD In the Line of Fire: An Interactive Guide to Handling Tough Questions.
Active listening includes:
•  How to identify the Key Issue

•  Sub-vocalization

•  Visual Listening
•  What to do if You Don’t Understand the Question

Once you have identified the key issue in the question, you must handle your response effectively. The first step is to Buffer, a special form of paraphrase that strips out any hostility in the question, condenses the question and confirms the question with the asker. Once the answer is given, the presenter is then free to Topspin, a special technique to add value, offer a benefit, and state the message. In this keynote, Jerry provides the Buffer and Topspin techniques.

Both parts of this keynote speech include interactive exercises with the audience. It also includes illustrative video clips drawn from the Power Presentations Program and the DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions

Every presentation has one goal: persuasion. Whether standing before a large audience or giving an informal pitch, telling your story is the most important aspect of a presentation. Jerry Weissman’s battle-tested techniques are at the core of his bestselling book Presenting to Win: The Art of Telling Your Story.

In this keynote speech, Jerry presents the main techniques from his book with examples from his world-famous client base. The program includes an audience participation exercise in how capture any audience with a strong opening sequence.

There are five essential factors necessary for every presentation:

•  Story Development
•  Graphics Design
•  Delivery Skills
•  Tools of the presentation trade
•  Questions and Answers
In this keynote speech, Jerry Weissman presents selected techniques to help your audience learn about each of the factors. This speech is illustrated with examples from his world-famous client base, as well as video clips of noted public speakers.