Fully Wired and Fully Mobile: Understanding Generation Y
Corriero draws on her work in developing youth engagement strategies for some of the world’s largest companies, to help you understand this next generation of employees and consumers. How are they using new technologies like Web 2.0, and what do they now look for in an ...
Corriero draws on her work in developing youth engagement strategies for some of the world’s largest companies, to help you understand this next generation of employees and consumers. How are they using new technologies like Web 2.0, and what do they now look for in an employer, and in a brand? How can you engage them—at work and at the mall—using these very same technologies? She talks about integrating technologies into everything from education to the workplace, and she shows you how today’s youth are fueling the transition from old to new media in terms of social activism, business start-ups, and instant worldwide relationship-building.