Jen Gotch is an optimist who believes bunnies have spiritual significance and longs for the day that she just doesn’t care what her butt looks like in jeans (or something else personal/vulnerable). She’s a visionary, a creative powerhouse, a TrashDancer and a mental health advocate. Jen also feels she would make a great crime scene investigator if her current career doesn’t work out. In 2008 she founded ban.do with a good friend, and with no prior business experience, was able to transform it from a small hair accessories company into a beloved multimillion-dollar lifestyle brand that’s all about encouraging joy and personal growth. She remains as ban.do’s chief creative officer and number one fan. She speaks openly about her life (both good and bad) on her Instagram and her podcast Jen Gotch is Ok…Sometimes in order to deglamorize success, remove the stigmas associated with mental illness, and build emotional intelligence—all while working to help her audience feel less alone. Her memoir The Upside of Being Down will be published by Gallery Books on March 24, 2020 and she really hopes you enjoy reading it. Her mom and dad think it is very, very good.