The Journey to a Customer-Focused Culture
Most successful companies have one thing in common: a customer-focused culture. A strong culture helps guide employee performance, shapes strategic decisions, and ultimately becomes part of the organization’s brand. This leads to many benefits that generate better ...
Most successful companies have one thing in common: a customer-focused culture.
A strong culture helps guide employee performance, shapes strategic decisions, and ultimately becomes part of the organization’s brand. This leads to many benefits that generate better bottom line results:
• Increased customer loyalty
• Increased word-of-mouth referrals
• Fewer customer complaints
This entertaining and informative presentation shares three essential elements that leading companies use to develop customer-focused cultures. It incorporates a blend of experiential activities, examples from top companies, and cutting-edge research to help participants generate ideas to implement in their own organizations.
Audience Value
Participants will gain the following:
• Experience three ways that culture can influence our employees’ actions.
• Identify three essential elements of a customer-focused culture.
• Checklists and tools to help you immediately implement these concepts.