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James Lawrence

Top Booked, Award Winning Keynote Speaker, The Iron Cowboy, Guinness World Record Holder, Author, Subject of 50.50.50 Documentary, Eco-Challenge Team Leader, Mental Toughness and Peak Performance Speaker, Champion of the Conquer 100

James Lawrence is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50). His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all.

James Lawrence Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
Utah, USA

James Lawrence Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
Utah, USA

Why James Lawrence?

After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family. Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

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Redefine Impossible

When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (...

When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

Key take-ways from Redefine Impossible:

Going all in
Breaking through mental and physical barriers.
Be uniquely you.
Belief and conviction on your journey.
Mind over matter.
Teamwork > One man’s feat
Get your priorities straight.
What’s your why? No goal too big – you just need the right steps.

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Breaking Barriers - One Step at a Time

Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to ...

Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

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About Keynote Speaker James Lawrence

After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Known as the Iron Cowboy, James earned this nickname from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, 50 full distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50).

His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries. His story and his inspiring message includes the following themes:

Redefining impossible

Setting milestones

Doing the small things right

Overcoming personal limitations

Overcoming your fear

More about James Lawrence

Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, two of James’ favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World.’ He has redefined the definition of impossible and shares his journey with audiences around the world.

Questions? Contact Us Any Time:

805.965.1400

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In 2021, James completed the Conquer 100: completing a full-distance triathlon for 100 consecutive days, logging 140.6 miles a day, for 14 weeks, totaling 14,060 miles.
In 2020 James competed in the T.V. World Premier of The World’s toughest race–a ten-day adventure race through the back jungles of Fiji, and he completed The Uberman.
James Lawrence has mountain biked to the top of Mount Kilimanjaro, ran 235 miles across Greece, competed in Xtreme Triathlons around the world, and raced the Xtri World Championship in Norway.
James was named one of Sports Illustrated’s 2017 Fittest 50
James holds two world records- Most 70.3 Ironmans and Most Full Ironmans
In 2017, James completed the 50/50/50. the greatest feat of human endurance. Read more here on Redbull’s site – it’s pretty awesome!
In 2015, the 36-year-old athlete set out to do the unthinkable: complete 50 triathlons, in 50 days, in 50 different states. That’s 2.4 miles of swimming, 112 miles of cycling and a full 26.2-mile marathon run every day for 50 days straight.
In 2012, James Lawrence set the record for completing the most Ironman-distance triathlons in one year (finishing 30 races in 11 countries during 2012)
James is the author of “Redefine Impossible”
James is a Mental Strength Guru and a Renown Endurance Coach

James Lawrence lives with his wife, Sunny, and their five children in Utah.

Testimonials

…when it comes to endurance, he is unstoppable.

RedBull

From start to finish, our P&G experience with James has been phenomenal. We appreciated him taking time to meet with us 3 times before the event for us to ground him on the event theme, provide information on our community and share key needs we were hoping to address during the event. It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event!

I’ve received overwhelmingly positive feedback on James keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.

His example of being your authentic self during Q&A was also great for our community to see. Everyone had a great takeaway that they could reapply on mental toughness. I also had several members of our community ask about booking information, as they were interesting in finding out how to get James back to speak to their groups at their various sites across the US and Canada. So hopefully this generates some repeat bookings for him as I think there are lots of folks in our company who can really benefit from hearing his message.

Procter & Gamble

We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!

Dale Ducommon

Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID

…the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do…James “IRON COWBOY” Lawrence, Thank you, Sir!!!

Jeremy Merchant

Clif Bar

James, I just got done listening to your story (Anthem webinar). I’m still wiping tears. You are brave, strong and such an inspiration. Congratulations on your accomplishments. Thank you for sharing your story with us. It was so heartwarming listening to you speak about your journey.

Aetna Team-member

In all of my years as a TEDx organizer, entrepreneur, and now Moonshot Pirates, I haven’t seen many people on “stage” with more power, passion, and at the same time with a such a down-to-earth view on life. Also my mind was blown.

Marko

Moonshot Pirates

James was fantastic! He had 350 people laughing, crying and cheering in under an hour. He was certainly the cherry on top of our sales retreat and a great way to kick off our evening affair afterwards. Read More

Lisa

BlueSky Restoration, LLC

THANK YOU! James was absolutely incredible and the feedback we are receiving is overwhelmingly positive. He is undoubtedly the best keynote we’ve ever had and I know everyone loved meeting him afterward and appreciated him sharing his time. Read More

Megan

Aspire Software

“James blew their minds.”

James

Ashley Furniture

James Lawrence was fantastic – our guests were captivated by his story!

PureSpectrum

We’ve received our post-event surveys from our 3k attendees, and SO many of them listed James as their “Favorite Part of the Convention.

Deena C.