James Lafferty

Each individual is a brand. Just like your favorite shampoo, or soft drink, you as a brand evoke images and impressions in those around you. Are you building the brand equity you want or deserve? 

Lifting from having successfully led some of the world’s largest and most respected brands, James lifts the 7 key principles of branding that can be, and should be, applied to YOU. In short, how you can quickly become your own personal Brand Manager! It’s a 2 hour journey into the world of branding, using real life examples from around the world of brands you know and love!

The Power of Leadership is a 90 minute lecture on the behaviours of great leaders, based on Jim’s diverse background as a coach, athlete, and business executive from continent to continent. Wonderfully down to earth and simple to follow, this program has consistently scored near perfect “5” on a 5 point rating scale!

This program is 2.5 hour training that Jim has delivered worldwide and is one of the core trainings for work-life balance in P&G, GE and other multinationals. Sixteen proven strategies leveraging Jim’s personal experiences that leave the audience inspired and deeply touched. Most participants will agree they were able to make immediate changes and see improvements within the following days!

This 3 hour training is based on a “famous” note Jim wrote while at P&G, that is used to this day in many global training sessions, on what is the difference between a “good” employee (one who can swim) and those rare, exceptional employees (a water-walker). It is a pragmatic and easily relatable session that inspires people to become water walkers and gives them straightforward expectations on how to get there.

This is a one and a 1.5 day session that aims to train young or beginning to intermediate managers the six components of building an organization, from recruiting through to retention. Each element has group or individual exercises to bring the learning to life for each participant. This program was the backbone for all of P&G Western Europe over the past decade, and was designed and written by Jim. He has given this training to over 20,000 participants to date.

A 90 minute presentation on what tangible benefits diversity can bring to any organization, and what are the key barriers. Highly provocative, this is a replica of Jim’s Keynote speech delivered at the World Diversity Forum in 2003 (Prague). This presentation was later was delivered to senior management at the World Bank and McDonald’s Corporation.

This is a 3 hour presentation on what it takes to win in emerging markets, a key focal point for many companies today. Delivered by arguably one of the worlds most experienced and successful emerging market leaders, Jim again provides outstanding insights and proven strategies to win in these economies.

Innovation is the buzzword in today’s business climate and many organizations struggle to get sufficient innovation. Jim was a master at driving innovation, being recognized as one of P&G’s most “out of the box” thinkers and leading many of his organizations to becoming fountains of innovation for the company worldwide. This reputation continued within Coca Cola and today at British American Tobacco, where the Philippines organization is lauded globally for its innovative ideas that are reapplied across other markets.

Over the course of 2.5 hours, Jim takes the audience through real life examples and the factors required to step changed innovation. Included are group exercises to define a clear action plan so the innovation can commence immediately!