James Gilmore

Expert on Customer Interaction and Experience

  • James Gilmore Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Ohio, USA

  • James Gilmore Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Ohio, USA

Suggested Keynote Speaker Programs

Differentiating Your Business in the Experience Economy

How does any enterprise prosper today? The key is offering compelling experiences that engage customers in a personal and memorable way. Offering goods and services is no longer enough to differentiate one’s business. In this talk, Gilmore not only describes the shifting ...

How does any enterprise prosper today? The key is offering compelling experiences that engage customers in a personal and memorable way. Offering goods and services is no longer enough to differentiate one’s business. In this talk, Gilmore not only describes the shifting dynamics in how value is being generated in advanced economies, he shares a portfolio of specific methods for staging revenue-generating experiences. And he illustrates each technique with exemplars that demonstrate how to create experiential value in very practical terms. Audiences walk away with insights on experience innovation as well as a rich set of tools for staging such experiences.

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Designing Experiences in the Digital Age

Addressing the tension between the physical and the virtual, this presentation opens with a short “pre-show” (think Pixar short-animation before the main feature film) that vividly visualizes the impact that “life on the screen” is having on the consumer landscape. ...

Addressing the tension between the physical and the virtual, this presentation opens with a short “pre-show” (think Pixar short-animation before the main feature film) that vividly visualizes the impact that “life on the screen” is having on the consumer landscape. What follows is an eye-opening survey of today’s consumer landscape via “A Year in the Life of Doug & Cheryl”—using one fictional couple as a Design Persona to help executives and managers see the world differently, through the eyes of everyday people. Then the bulk of Gilmore’s talk outlines six core approaches for successfully designing experiences in the digital age—customization, gamification, subscription, admission, transformation, and randomization—in a most thought provoking session.

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Thinking about Leadership Thinking

Leadership requires ongoing thinking about the very leadership principles and practices employed to inspire, direct, and encourage an organization’s people as they work together toward common goals. In this talk, Gilmore walks through eight sources of useful thoughts to help...

Leadership requires ongoing thinking about the very leadership principles and practices employed to inspire, direct, and encourage an organization’s people as they work together toward common goals. In this talk, Gilmore walks through eight sources of useful thoughts to help leaders refresh and renew their own thinking about leadership. Each serves as a resource for future study as various issues are explored—ranging from assessing personal and professional friendships, orchestrating group dynamics, scanning cultural trends, improving observational skills, identifying future talent, seizing marketplace opportunities, enriching self-awareness, and fostering curiosity.

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Authenticity: What Consumers Really Want

Everywhere one turns—in business marketing, political campaigns, non-profit charities, educational initiatives, even religious institutions—one sees appeals to and claims of authenticity. People want real food, real cities, real experiences, and real causes. Why? In this ...

Everywhere one turns—in business marketing, political campaigns, non-profit charities, educational initiatives, even religious institutions—one sees appeals to and claims of authenticity. People want real food, real cities, real experiences, and real causes. Why? In this talk, Gilmore traces the history behind this contemporary consumer desire for authenticity, frames a discussion about different genres of authenticity, distinguishes the “real-fake” from the “fake-real,” and surprisingly introduces steps for deliberately gaining the perception of authenticity by, ahem, rendering offerings real. Really? Really.

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About Keynote Speaker James Gilmore

As co-author of The Experience Economy: Updated Edition (Harvard Business Review Press, 2011), Jim Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. Tom Peters has called The Experience Economy “a brilliant, absolutely original book.” Now published in sixteen languages, the seminal volume continues to find new readers across myriad industries as companies find their goods and services commoditized and customers increasingly spending their time and money on experiences—memorable events that engage them in an inherently personal way.

Gilmore’s other book, Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), contends that businesses must learn to manage authenticity as a distinct business discipline. As people encounter intentionally staged experiences in both their physical and digital lives, they want the real from the genuine, not the fake from some phony. Gilmore and his co-author Joe Pine, offer unparalleled insights concerning this new consumer sensibility. In 2008, Time magazine dubbed the core of Pine & Gilmore’s thinking “synthetic authenticity” in its cover story of “10 Ideas That Are Changing the World.”

Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP. He has been described as “professional observer,” sought by enterprises around the globe for his expertise in conceiving and designing new ways of adding value to their economic offerings. He is a frequent keynote speaker, as well as workshop facilitator and executive coach.

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