Gabor George Burt

Every adversity is an opportunity in disguise.  Even though it looms large, the current crisis is no different. Gabor George Burt – global authority on creative business transformation, high-growth leadership, and Blue Ocean Strategy (www.gaborgeorgeburt.com) – will lead an exclusive presentation for our community on how to adopt this critical and empowering mindset. Topics covered will include:

1. Viewing current crisis as extreme disruption
2. Embracing ‘perpetual crisis’ mindset, understanding that disruption is constant
3. Harnessing creativity as your organization’s critical resource for finding new opportunities during and after this crisis
4. Adopting a process to systematically focus your creative thinking on what customers need and want the most – The Slingshot Framework
5. Using this process to look at your current business and identify new market opportunities while minimizing resources/cutting costs, and keeping your staff engaged and motivated
6. Taking advantage of the crisis to strengthen your customer relationships, community outreach, and to revitalize your company’s value proposition

Following the presentation, you will have the opportunity to register for Gabor’s online Master Class, which details the practical application of the mindset. Master Class participants will also receive an electronic copy of Gabor’s high-acclaimed, only privately available book ‘Slingshot: Re-Imagine Your Business, Re-Imagine Your Life‘.

In today’s border-less business environment, you are either actively shaping the future of your market space, or you are left in the wake of others who are. Gabor George Burt reveals how you can be among the future-shapers. His Slingshot Framework enables you to redraw market boundaries in a way that assures the ongoing relevance and growth of your organization.

Through his engaging, interactive talks and workshops, Gabor distills the complexity of strategy formation into the simple, intuitive steps of the Slingshot Framework, teaching you to:

• Stretch the definition of your business to discover new markets of high relevance and impact
• Transform the weakest points of your customers’ experience into the strongest
• Aim beyond satisfying your customers, by keeping them continuously infatuated
• Embrace the ‘Innovation Shortcut’, by unlocking powerful combinations of already existing components that lead to boundary-breaking, new customer value

We are in the midst of an acute creativity crisis. A survey of 100,000 people by interesting.org found that 98% believe creativity is important for their work, yet only 45% consider themselves creative and a mere 2% think that their place of work fosters creativity. The challenge is formidable.

The good news, says Gabor George Burt, is that creativity is an immensely powerful, abundant and completely free resource we all possess. However, it is vastly underutilized by both individuals and organizations. Through his engaging, interactive talks and workshops, you will learn to activate and channel creative thinking as a key driver of your organization’s growth and success. You will gain the tools to:

• Link systematic creativity with smart strategy
• Achieve strong customer loyalty, expanded relevance and sustained growth
• Align your organization around the pursuit of creative transformation
• Maximize the engagement and intellectual contribution of your workforce

Most companies are unable to find Blue Oceans – market spaces all to themselves. And if they do, they face the difficult challenge of maintaining them and discovering new Blue Oceans. So how can you find ongoing market spaces of high customer value and no competition? You create them.

A leading expert on Blue Ocean strategy, and the architect of the Slingshot Framework – which is the evolution of his BOS work – Gabor George Burt exposes the strategic mindset and critical innovation path to creating continuous ‘Blue Waters’, allowing your organization to achieve high growth, sidestep competition, and shape its environment on 3 levels simultaneously:

• Blue Lake: Optimize and refresh your current value proposition
• Blue Sea: Expand into broader market space of heightened relevance
• Blue Ocean: Create new value proposition at intersections with other industries

Future-shaping companies know that satisfying clients and customers is no longer enough. You have to delight them through every part of their experience with you. But there is an approach to servicing your customers that is even more powerful than delight. One that enables you to continuously renew and broaden your offering and remain indispensable. That approach is customer infatuation. From this session, you will learn to:

• Turn your customer ‘Pain Points’ into ‘Points of Infatuation’, thereby transforming the weakest part of their experience with you into the strongest
• Use this transformation process to create an ongoing cycle of ‘Infatuation Intervals’, giving you a golden platform to continuously refresh your offering and stay indispensable to your customers
• Apply the “Innovation Shortcut” to elicit customer infatuation: Instead of outright invention, simply combine already existing components in powerful, new ways to create new customer value
• Adopt a strategy of strong growth by always stretching the boundaries of how your define your value proposition