Denise Lee Yohn

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand.

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her highly-anticipated upcoming book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  Learn how to get the edge that everyone else wants and excel at customer experience.

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   Denise shows you that great salespeople do what great brands do.  She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.   You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

You don’t have to be big to be great. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer – and how the entrepreneurs at start-up successes have built powerful, profitable brands.

Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brandbuilding inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision. Lead your organization to greatness by starting inside.

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.  Learn how to become a force for positive change while enhancing  your customer appeal and long-term competitiveness.