Dean McFlicker

In this era of information overload, effective leaders must cut through the clutter to interest, engage and motivate. Drawing on the latest tactics from some of the entertainment industry’s biggest successes in movies, TV and on Broadway, this one-of-a-kind session demonstrates how leaders can leverage emerging narrative structures, brand loyalty and strategic messaging to achieve remarkable results in any field of business.

Learning Points

• Tap Into a Universal Truth – Explore the essentials of crafting messages that resonate with a wide audience, irrespective of the platform. Through value-based storytelling, create compelling narratives that connect with more depth and greater impact.
• Tailor Your Language – Hone the skill of architecting for archetypes to distinguish messaging, align with different demographics and cultivate community through the power of exclusion.
• Leverage the New Narrative Structure – As non-linear media and social platforms continue to change how we consume information, learn how to harness emerging narrative structure for team building and engagement.
• The Fortune Cookie Formula – Discover this methodology for refining client relations, addressing HR challenges, and enhancing teamwork dynamics. Learn how to implement practical techniques that can transform your approach to leadership and collaboration.

Format Breakdown

• Introduction and Lecture: Succinct overview of the topic and key objectives.
• Case Studies: Analysis of best practices and real-world applications.
• Discussion of Each Learning Point: Deep dive into each learning point, encouraging participants to reflect and engage.
• Question & Answer: Open the floor for participant questions and to share insights.
• Participant Reviews: Facilitate a brief review session where participants evaluate their own experiences in relation to each topic discussed.
• Reference Materials: Participants receive materials to support their continuous leadership development beyond the keynote.

Dean shows you the strategies that have made stars shine and how to apply them to your
own ventures.

• Why does Jennifer Lopez work so much more than her peers and how can her targeted approach be adapted to your business?
• How has Lady Gaga evolved from outrageous to Oscar-worthy and see how it’s a fascinating case study in how to adapt your business.
• What are Dwayne “the rock” Johnson’s strategic career choices that allow to him outpace Chris Hemsworth – though Chris is part of nearly a dozen MCU movies – and discover how you can use a parallel trajectory.
• And really, isn’t it time to learn how to brand like Beyonce?

This one-of-a-kind presentation shows you the secrets of what makes the world’s most famous people successful – and how you can apply many of those techniques to reach your own goals.

Explore client relations, HR challenges, and teamwork dynamics in the high-pressure environment of a film shoot.

• Discover how handling celebrities aligns with having tricky clients and exceptional customer service in any business.
• See exclusive unfiltered clips behind the scenes of the world biggest stars – and
  how to deal with them.

Dean reveals backstage solutions and how they translate into exceptional customer service and business success in any field.

We live in a world of media overload. More than ever before, storytelling is essential to your business to stand out in a crowded marketplace. As a SVP and creative director for the world’s biggest media company, Comcast NBCUniversal, storytelling is at the heart of Dean’s core business. In this fascinating presentation, Dean translates narrative techniques into practical tools you can use in any industry. The takeaways are things you can use to tell the story of your business. After all, your company success is your story to tell.

10 KEY TAKEAWAYS
1. Understanding (and conquering) the new social and digital marketing paradigm
2. Creating platform agnostic marketing that reaches the consumer
3. Using fragmentation to your advantage
4. Identifying product/company archetypes
5. Brand positioning and storytelling in the marketplace
6. Making cultural connections
7. Engaging your customers: placement, partnerships and pitfalls
8. Starting with the “why”
9. Developing a gambling fund
10. Creating cross-portfolio opportunities

When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break moments? The answer is an approach to problem-solving called the Producer’s Perspective.

The basis for Dean’s 2019 TED Talk, “How To Get What You Want” (TEDxSB November 16, 2019), the Producer’s Perspective is an evocative and informative guide to getting great results in any situation. In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. The Producer’s Perspective shows you a practical methodology
that can be used for organization and efficiency in any industry.

Because if all the world’s a stage, your life hack is to be a producer.

Learn 5 specific steps that will ignite your team with incredible storytelling and marketing solutions from the stars. In this one-of-a-kind presentation, Dean translates marketing concepts from Hollywood into practical tools for your sales, marketing and leadership teams.

In 2016, Dean was the creative director for the launch of This Is Us. The trailer he produced went viral quickly amassing over 120 million views becoming the most watched TV show trailer in the history of Facebook. This Is Us is now the #1 show on television. Before that, Dean helped catapult The Sound of Music Live into a ratings and social media bonanza. Over 65 million viewers tuned in to see the live event and ushered in the new era of record-breaking live TV musicals. And before all that, Dean’s marketing helped turn a little-known Dutch singing competition into the blockbuster known as The Voice. For over two decades, Dean McFlicker has quietly been the force behind some of Hollywood’s biggest successes. He doesn’t just produce hits, he has a proven track record of creating phenomena. This your opportunity to learn how to apply world class marketing and narrative techniques to reach your business goals. With practical yet innovative takeaways, this presentation will give you the tools to raise your branding, sales and storytelling in the marketplace to the highest level.

In Hollywood, some of the world’s biggest celebrities are remarkably astute marketers. It makes sense considering their fame and their success is inextricably tied to their public personae. To most, it’s obvious that Carrie Underwood has a different image than Rihanna. They each have a personal brand. But here’s the thing: so do you. Whether you realize it or not, in our ever increasingly interconnected world, you are being perceived in certain ways and are being categorized because of it.

Search engine optimization algorithms are only a small part of the story. We live in an era of information overload. In response to this deluge, we parse what to believe, what and whom to trust at a faster and faster rate. More than ever before, our decisions are based on brand. Now is the time to learn to use it to your advantage.

At 97 years old, Betty White has proven herself a master of personal branding. By defining and differentiating herself, she mindfully crafted the image she wished to portray. And for more than seventy years, she has worked consistently and convincingly to be that brand.  Her success provides a great illustration of branding principles that can be applied to any industry.

“Brand Like Betty” is an informative presentation that will help you refine your brand so that you and your business, like Betty White, will stand the test of time.

Unless your parents own the company, no one’s first job is vice president.
Yet the path from graduation to your dream job is unpaved.
Even those who ace every exam often feel unprepared for the test of trying to create a career that is exciting and fulfilling.
This interactive workshop will fill in the blanks. Learn where and what to research before an interview and how to self-market most effectively whether via cold call, an elevator speech or by creating a formidable resource notebook. Hear exactly how Dean went from student to executive in just a few years and how to get your foot in the door and then kick it wide open.
Packed with practical knowledge, you will learn the action items that can be immediately applied toward your goals. Dean’s proven tools and techniques will not only get you hired but also boost you up the ladder of success.

Key Takeaways

1. Persuasion and perception
2. The power of new
3. Creating your resource notebook
4. Networking: from 101 to advanced etiquette
5. The art of the cold call
6. The Three Rs: recognition, respect and referral
7. Proper prep for job opportunities
8. Power moves for maximum success
9. Overcoming the sliding scale of influence
10. Entitlement and advancement

What’s it like to hang out with Oprah?

What does Jennifer Lopez do between camera takes?

Why does Betty White recommend you “hire a heavy?”

And what does Jennifer Hudson carry in a tote bag onto every set?

If you have ever been curious about what happens with your favorite celebrities when the cameras aren’t rolling, you’ll love this entertaining and informative one-of-a-kind presentation.

As a SVP, creative director and marketing director in Hollywood, Dean is continually backstage and on set with some of the world’s biggest stars – and has insights and to share from those experiences. Hear tools to success from some of the most talented and accomplished people on the planet and the surprising lessons they can teach us.

Key Takeaways

1. Life in the Spotlight
2. True Tales from the Red Carpet
3. Take It from the Top
4. Kiss Your Baby Goodbye
5. Hire a Heavy
6. Make Them Wait
7. Know Your Name
8. Tina Turner’s Brilliant Dual Personality