Chitra Anand

Intrapreneurship Expert

  • Chitra Anand Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Canada

  • Chitra Anand Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Canada

Suggested Keynote Speaker Programs

GreenHouse Thinking: How to Cultivate Groundswell Innovative Thinking from Within- Re-Imagining Corporations

If the market places are being disrupted, then companies need to re-think how they operate. To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It...

If the market places are being disrupted, then companies need to re-think how they operate.

To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant.

GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand, Author of the GreenHouse Approach, Phd Candidate and former Microsoft and TELUS executive as the discusses the principles of this work and book. She will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.

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The Greenhouse Effect: How Intrapreneurs Are Changing the Face of Innovation

What is an intrapreneur? An intrapreneur is an entrepreneur within a large, complex organization: a startup within a company. These people spur innovation, creative thinking, and new ideas, driven by passion and genuine love for their work. But how to you identify these people...

What is an intrapreneur? An intrapreneur is an entrepreneur within a large, complex organization: a startup within a company. These people spur innovation, creative thinking, and new ideas, driven by passion and genuine love for their work. But how to you identify these people within your company, and encourage their good work? Chitra Anand is a lifelong intrapreneur and top researcher in the field. In this talk, she breaks down the traits of an intrapreneur—fearless; agile; “greenhouse” thinkers who sprout and germinate ideas, plans, and execution strategies; and can easily navigate an organization—and how to find and mine talent within your company. She explains how to bridge the gap in organizations that are set up against intrapreneurship. And, she provides practical takeaways for your company, focusing on deliberate innovation that rapidly responds to market trends. In today’s global market, consumers are more empowered than ever. Intrapreneurs know how to meet consumer demand quickly, and ensure your company doesn’t get left behind.

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The Future of Marketing: Trends, Technology, and Consumer Behaviour

How has technology changed the way we buy? What are the prospects for retail stores? How can we reach increasingly challenging markets? In this comprehensive talk, Chitra Anand looks at the future of marketing. The old school methods of print advertising and general campaigns ...

How has technology changed the way we buy? What are the prospects for retail stores? How can we reach increasingly challenging markets? In this comprehensive talk, Chitra Anand looks at the future of marketing. The old school methods of print advertising and general campaigns are no longer sustainable. The surge of information and the digital space has given rise to new mediums of communication. We are interacting differently; we are referral-based buyers; we have greater access to information and influencers; and the power has shifted from businesses to consumers. What is the impact of this, how do we make sense of it in a meaningful way? What trends can we predict and how will this impact the role of marketers? Anand lays it all out and provides hands-on, feasible solutions for this next gen of sales and marketing.

Big corporations badly need Intrapraneurs—and their fresh ideas.

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The New World of Work

Intrapreneurship and the Changing Marketplace

The Fail Fast, Recover Fast Model

Saying Goodbye to the 9-5

What is an 'Intrapreneur'?

About Keynote Speaker Chitra Anand

Chitra Anand is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit, driving innovation, creative thinking, and new ideas. The former head of PR for Microsoft Canada, Anand has been an intrapreneur for her entire career. Her talks reveal how to foster that spirit, and how to stay on the cutting edge of market trends, technology, and consumer behaviour.

Chitra Anand is an influence and social marketer with a PhD focused on the study of intrapreneurship. Her research examines the traits of intrapreneurs, how they navigate organizations, and why they are the key drivers of innovation. She also studies shifts in technology, and how the way we communicate has created a massive change in consumer behaviour: the power has transferred from the business to the consumer, and marketers need a whole new perspective on content creation and storytelling.

Anand was Head of Public Relations, Communications, and Corporate Reputation for Microsoft Canada, where she created stories and experiences by engaging with key influencers, media, and in the digital space. Projects she guided there have been awarded IABC Gold Quill Awards and Canadian Public Relations Society Awards of Excellence. Prior to Microsoft, she was Director of Marketing at TELUS Corp. She joined the company at its critical transformational stage from being a traditional Telco to a sophisticated ICT. During her tenure there, she led some of the sexiest award-winning brand, social media, and sponsorship campaigns that received rave reviews and massive media attention. Thanks to her leadership, TELUS was also awarded the “Corporate IT Hero” award by the Information Technology Association of Canada for developing Upopolis, an online social networking application for sick children, and was recognized by Business for the Arts for the exceptional effectiveness of its partnerships with arts organizations, including Luminato, the Royal Conservatory of Music, Soulpepper, and the National Ballet School.

Anand has an MBA from The Kellogg School of Management and a PhD from Bradford University in the UK. She has taught several business courses at both Seneca and Humber College in Toronto in their post graduate business programs. Her work has been featured in several publications and newspapers, such as The Globe and Mail, Canadian Government Executive, The Huffington Post, Marketing Magazine and on the CBC.

Testimonials

Chitra Anand is a pleasure to listen to.  Her innovative ideas about intrapreneurship are motivational and inspiring. Chitra is a visionary with a focus on transforming not only businesses but one’s self to excel in a world where technology is forever changing… Read More

Cindy Wallace

Association of Alberta Registry Agents

I invited Chitra to speak at our Ideas Festival, whose goal was to bring changemakers in our region together to spark new ideas / collisions for our prosperous future. Through her talk, Chitra helped reframe the entrepreneurial… Read More

Vanessa Paesani

Executive Director, 21 Inc

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