Chipper Bell

What does it mean to have a company mission statement? Where do mission statements come from? Where do core values come from and how do they relate to the employees work? And that’s the difference between a mission statement and a purpose. Chipper explains the importance of having a clear mission and core values and how that resonates with the employees. He’ll  dive into how mission statement, values and purpose are developed and why it is critical to have those values in your companies DNA.

How do you create an authentic customer experience like Patagonia. In this talk, Chipper reflects on his journey and his amazing 25 years at the apparel company Patagonia where Chipper helped promote the mission, values, and purpose of the company. Chipper shares his unique story on his work around the world and how living the brand aligned with his life and the company’s vision that truly shows a unique and authentic customer experience.

What does it mean to live the brand? Chipper explains that by leading an examined life you will have a natural connection to wanting to make a difference in the world. That connection weaves right into placing your social and environmental values in the workplace. By making a difference in your company’s mission, leading innovation, or volunteering at your local nonprofits, living the brand will have you connected to your companies’ values, your community and ultimately end with an amazing customer experience.