In this program, Dr. Bruce Clark delivers 5 trends that will redefine our future in healthcare:
1) It’s About “Health Purpose” not “Health Policy”: What matters most for your constituents in post-reform America is to stay laser-...
In this program, Dr. Bruce Clark delivers 5 trends that will redefine our future in healthcare:
1) It’s About “Health Purpose” not “Health Policy”: What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting too mired in the details of reform. For them, it is about “health purpose” vs. “health policy”. You want attendees leaving your meetings thinking about the opportunity they have to make a real difference in the lives of millions of consumers who are uncertain at this transformative moment in American HC.
2) The Demise of the Patriarchal System — The Healthcare Cost, Insurance and Benefits Crisis Continues Post Reform: As consumers enter their high utilization years, “faith in” healthcare is being replaced by “fear of” healthcare. Healthcare costs and the loss of insurance and benefits consistently rank at the top of lists of what consumers fear most. Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing their families’ healthcare. The defining characteristics of patients in a post healthcare reform world.
3) A “New” Consumer Marketplace: What recent research reveals about the perspectives of providers, employers and consumers on the future of healthcare, what consumers want from their healthcare provider, and strategies for successfully segmenting this emerging market. What this “new consumer” wants from healthcare and the business opportunities that are about to emerge in caregiving, community healthcare, digital health and the home-care revolution.
4) Our Multi-generational Marketplace: 80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations “reverential” approach to their healthcare providers. Healthcare is poorly prepared to address “generational diversity” and boomers, not to mention Millennials and X’ers, will be the most demanding and skeptical consumers to ever inhabit a waiting room. What are the service and quality demands of this new consumer?
5) Technology: The Gamechanger: Advances in technology are a familiar story in healthcare, but when combined with breakthroughs in biotechnology we find ourselves in uncharted territory. From genomic’s and advances in medical devices to new diagnostic tools and treatments, technology will present unprecedented opportunities but these will be accompanied by new challenges to our bioethical concerns with privacy, risk, end-of-life care and cost.