Brian Solis

Welcome to the Novel Economy, a time without precedence or a playbook for navigating disrupted and uncharted paths forward. Novel means new and unusual and as such, we must reorganize for the next era of the economy and the role we want to play in it. This isn’t a “new normal” nor are we actually striving to the “next normal.” This is an interim normal. This is a once-in-a-lifetime event, our Ctrl-Alt-Del moment. Now’s the time to create the future we’ve always dreamed of. This is a time to learn and unlearn. The Novel Economy is yours to shape.

In this inspiring session, Brian will…
– Share how we each play a role in the future of our organization.
– How customers and our teams can learn from one another to open new doors and create new value to survive and thrive in the #NovelEconomy.
– Highlight market dynamics already taking place since March 2020.
– Introduce the three phases that define the next 36 months and break down how to organize digital transformation and digital innovation initiatives to drive resilience, relevance, and growth.

Many customers were already embracing digital rituals in every facet of their lives, but modern disruption in world affairs, the uncertainty and shifting climates of a pandemic, and the evolving economy has expedited the rate at which customers of all types and ages have become digital-first and conscious. With the evolution of consumer habits and psychology comes adapted behaviors, preferences, and expectations, as well as a resetting of values and a willingness to experiment with other brands, retailers, and services.

In this session, Brian will …
– Introduce Generation-N and their behaviors and characteristics changing the game for CX, business models, and products and services.
– Humanize the new customer to inspire innovative strategies in CX, sales, service, and marketing, and business models.
– Learn how digital empathy and human-centered design will help you build resilience as markets continue to shift and evolve in new directions.

In 2011 Brian Solis authored a book on how Web 2.0 would signal the beginning of the “end of business as usual.” Now in 2022, it is the end of business as usual all over again. Yes, the pandemic accelerated the need for businesses to finally upgrade analog mindsets, processes, and success metrics with digital operating customers. With Web 3.0, we’ll need yet another upgrade. This next iteration of the web, along with decentralized technologies and assets such as cryptocurrencies, NFTs, DAOs, blockchain, (and the promise of a metaverse), are already resetting the new normal while creating unprecedented market opportunities for not just startups, but also savvy and ambitious incumbents.

In this compelling and approachable session, Brian will…
– Make sense of Web3 and every term defining it.
– Visualize what innovative products and services can look in business.
– Outline practical approaches to develop and market Web3 innovation.
– Introduce the roles everyone can play in defining this next chapter of the web.

In 2022, employee experience is becoming as instrumental in driving business growth as customer experience. New research shows that when companies invest in both EX and CX, they significantly outperform peers. But before we can design innovative employee experiences, leaders must first focus on employee wellness and wellbeing. While advanced technologies such as AI and automation can improve employee productivity, understanding the impact of remote and hybrid working on employees will reveal a lot more than we realized about mental health, welfare, and performance in work. Even as the world opens up and new hybrid work models evolve, we’re still in uncharted territory. Brian Solis literally wrote the book on the human effects of living in an always-on digital world and how creativity, purpose, and wellness unlock potential.

In this highly motivational session, Brian will…
– Help employees and leaders understand that changes happening to us and our teams
– Help audiences get a firm grasp on navigating the difficulties, insecurities, and opportunities arising in these novel times.
– Help attendees walk away with confidence in taking control of their days, devices, and habits.
– Help people visualize a new and brighter future for themselves and their teams (and loved ones).

What can we learn from some of the colossal mistakes we have seen a great number of incumbent companies make? How do we survive and thrive in an era of digital Darwinism? And how did everything change so quickly? Two major success factors are crystalized;

1. The rate and ability to embrace and enact digital transformation within the business,

And

2. The development of leadership change-agents and influencers who champion
innovation.

Brian presents this exciting and poignant keynote in a just-in-time session to ensur your business remains relevant in an ever-changing future. With a magnified focus on your specific industry, Brian will unpack:

– The state and future of digital transformation and how it’s changing businesses at the very core
– How to identify, lead and empower business mavericks and change-makers within your organization and across your industry
– How incumbent companies are making mistakes and what you can do to avoid sealing your own fate in the same way
– What you can do personally to change things for the better in your career and for your company

X marks the spot! Brian Solis knows what it takes to be innovative. As one of the world’s leading voices on the subject, Brian has published numerous reports, books, and has been at forefront of customer experience innovation working with Fortune 500 companies and the startups around the world. In his work, he’s learned that innovative customer experiences help businesses outperform their peers.

In this exciting and captivating keynote Brian visualizes the future of physical, online, and hybrid experiences. He’ll also share his insider knowledge on how to reimagine touchpoints as ignite moments, unify 360 customer journeys, and create enchanting, personal experiences that customers will cherish and seek out.

Audiences will discover:
– How micro-moments are reshaping the new customer journey in each of the four moments of truth
– What’s really at the heart of a great experience
– How experiences become memories and how to connect to people’s hearts and minds
– Why transcending touch points into ignite moments electrify customer journeys
– How to create customer 360 companies that align Brand Experience (BX), Customer Experience (CX), and User Experience (UX) to change how companies work, sell, and serve
– How to design customer experiences that matter to customers what Brian calls, “accidental narcissism”

A new generation of leaders must build innovative organizations by breaking free from the rigid processes and risk-averse cultures that hold companies and employees back. Business models weren’t the only thing disrupted when the world became digital-first overnight. Leadership itself needs a Ctrl-Alt-Del to compete in this new and still evolving world. Legacy management, rigid processes and mindsets, and risk-averse cultures won’t help businesses compete at the speed and capacity that markets are demanding. But many executives are confusing digitization brought on by 2020 disruption with innovation.

There’s a stark difference, however. The adoption of innovative technologies can offer a blinding illusion of making businesses innovative when in actuality, they’re digitizing yesterday’s processes.

Now, leaders must reassess how digital technologies, evolving behaviors and expectations, and innovative leadership and operating models can lead to the creation of new market value. Otherwise, executives will get stuck in a finite cycle of trying to succeed in a digital economy with a pre-digital value proposition. The opportunity for leaders in this new world is to create space for creativity and imagination and an operating culture that helps people nurture their ideas into something transformative and meaningful to unlock new value.

In an engaging and insightful, Brian will:

– Help attendees learn the difference between digitization and digital transformation as well as the defining qualities of iteration, innovation, and disruption
– Inspire the audience to recognize their role in changing and leading change
– Empower the audience embrace creativity and show up differently every day
– Shift perspective to always learn and learn to unlearn
– Help the audience learn to collaborate, ideate, and help one another bring meaningful ideas to life
– Teach and motivate people to believe in themselves and change work routines to unlock new opportunities