Teaching Old Industries New Tricks
To most people, entrepreneurship means being on the cutting edge of the next bubble-du-jour—creating a product that no one knows they need, getting three rounds of financing, then going under while the founders cash out. But old industries, proven industries, are ripe with ...
To most people, entrepreneurship means being on the cutting edge of the next bubble-du-jour—creating a product that no one knows they need, getting three rounds of financing, then going under while the founders cash out. But old industries, proven industries, are ripe with potential. Everyone can reinvent not just their company, but their entire industry in a way that redefines strategy and competition. In this talk, Brian Scudamore, the founder and CEO of 1-800-GOT JUNK? shares the business ideas that helped his company thrive in one of the oldest industries in the world—taking out the garbage. How did he grow from a single truck to become the only for-profit global player in a field where there is no obvious competitive advantage? Scudamore’s business blueprint created a company that redefined an entire industry, and allowed him to become the dominant player. In a fun, entertaining and energetic keynote, Scudamore outlines how anyone can approach their company and industry with the same revolutionary zeal and fervor that made his company an unlikely success.