Bonin Bough

Expert in Business Growth & Branding, Marketing, Organizational Culture Change & Diversity; Former CMO of Kraft Foods/Mondelez & CDO of PepsiCo; Current Chief Strategy Officer, Group Black

Called “a force of nature” on the speaking stage, Bonin Bough is one of the most awarded (Advertising Hall of Fame inductee, Fast Company’s “100 Most Creative People in the Business,” Fortune’s 40 under 40, Ebony’s Power 100, and more) branding and marketing trailblazers in the world. During his storied career, he has been responsible for some of the most successful organizational transformations and the rapid growth of many of the world’s most-loved billion dollar brands, including Oreo, Cadbury’s, Gatorade, Frito-Lay, and others. Bonin’s energizing, entertaining, and inspiring talks go beyond marketing to focus on business and culture transformation, leveraging DE&I to accelerate growth, and unlocking innovation mindsets at every level of your organization. Attendees leave with more than the practical tools for driving growth, innovation, and culture change. Bonin’s contagious evangelism is a catalyst for breaking old processes and building innovation mindsets—unlocking growth in ways you may have never before thought possible.

  • Bonin Bough Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    New York, USA

  • Bonin Bough Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    New York, USA

Suggested Keynote Speaker Programs

HACKONOMY: Driving Innovation Across Your Organization by Transforming Employee Mindset and Company Culture

Can you really create value by breaking things? YES! In this high-energy keynote, Bonin Bough shares how he unlocked growth for brands like Oreo, Cadbury’s, and Pepsi, taking audiences on a journey to discover how they can hack their business...

Can you really create value by breaking things? YES! In this high-energy keynote, Bonin Bough shares how he unlocked growth for brands like Oreo, Cadbury’s, and Pepsi, taking audiences on a journey to discover how they can hack their business, its processes, and ultimately, themselves. Your team will learn tried and tested models to accelerate your company’s growth trajectory and drive innovation across your organization. Sharing case studies from the Fortune 50, Bonin shows how “hackonomy” resulted in him taking Mondelez International’s (Kraft Foods) e-commerce business from $65MM to 265MM in only 18 months.

Your team will also learn how breakthrough communications, combined with customer data, are set to create an entirely new and direct relationship with the consumer. Case in point: The Cinderella story of how he leveraged “hackonomy” to grow SheaMoisture from $250 to $350 million before its acquisition by Unilever for close to $1 billion. Most importantly, Bonin shows how you to hack yourself to realize your full potential, utilize your strengths, and catapult your career.

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Diversity and Inclusion Are Definitely P.A.I.N.F.U.L. But If Done Right, They Can Drive Growth

Diversity and Inclusion aren’t just social imperatives. Today, they’re business imperatives that directly impact every company’s bottom line. Across three decades of transforming organizations, growth expert Bonin Bough has seen how ...

Diversity and Inclusion aren’t just social imperatives. Today, they’re business imperatives that directly impact every company’s bottom line. Across three decades of transforming organizations, growth expert Bonin Bough has seen how real diversity and inclusion (Purposeful, Attainable, Intentional, Noticeable, Fulfilling, Unifying, & Long Term) can transform cultures, elevate brands, and impactfully drive growth and revenue. His breakthrough P.A.I.N.F.U.L. methodology gives your organization the tools to drive real diversity and to understand how doing it (or not doing it) affects your bottom line.

Applying a business growth mindset to one of the most important challenges facing corporate America, Bonin acknowledges that real changes with real impact are never easy. His unique perspective sits at the four-way collision point between the fast-changing demographics of society, new consumer behaviors, a fast-following advertiser marketplace and a growing cultural imperative towards inclusion. Bonin brings the perspective of a passionate, insightful, and inspiring crusader for diversity and inclusion, providing a simple roadmap for your diversity journey that is inseparably co-joined with your organization’s bottom-line success.

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Creating Business Rock Stars and Breakthrough Communications Experiences

Talent is the single most important determinant for individual and organizational success. But how does one become a business rock star? And how do you create an organization where they thrive, grow, stay, and create breakthrough communications ...

Talent is the single most important determinant for individual and organizational success. But how does one become a business rock star? And how do you create an organization where they thrive, grow, stay, and create breakthrough communications experiences for your stakeholders? In this game-changing keynote, Bonin Bough shares experiences gained from launching the world’s first talent accelerator to help your audience realize their individual potential, utilize their strengths, and ultimately, catapult both their careers and your organization.

Leveraging his vast experience in marketing, Bonin also teaches your team how to transform traditional formats into breakthrough communications experiences. He reveals the latest experience-marketing tools, giving you a preview of the emerging trends and tactics that modern communicators must embrace to engage today’s customers. In what is truly a transformational audience experience, Bonin shares innovative ideas and a new methodology that will take your visions for greater reach and ROI from fantasy to reality.

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Monster in a Box Workshop: Transforming Your Business by Disrupting the Status Quo

Throughout his career, Bonin Bough has been constantly challenged to drive disruption, re-invent brands, and rev up revenue. From the Oreo tweet that owned the Super Bowl, to Gatorade’...

Throughout his career, Bonin Bough has been constantly challenged to drive disruption, re-invent brands, and rev up revenue. From the Oreo tweet that owned the Super Bowl, to Gatorade’s real-time “Mission Control,” to having a skydiver leap out of a plane without a parachute for Stride Gum, disruption has long been Bonin’s byword. In this story-filled workshop, jam-packed with actionable takeaways and stellar success stories, Bonin walks your audience through the latest trends in media, marketing, and messaging. Then, he shows you how you can bring them to life to transform your business. Get ready for a roller coaster ride of creativity, inspiration and out-of-the box thinking that will benefit your bottom line.

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LEAP: Staring Down a Recession to Turn Fear into Growth

Can the worst of times actually spur on the best of times? Whether it’s finding silver linings in a global pandemic, triumphing through the Great Recession, or coming out of the dot-com crisis with an industry-leading business, Bonin Bough ...

Can the worst of times actually spur on the best of times? Whether it’s finding silver linings in a global pandemic, triumphing through the Great Recession, or coming out of the dot-com crisis with an industry-leading business, Bonin Bough shares inspiring examples of turning fear into bottom-line growth. These real-world cases might actually improve your perspective about the prospects of a looming recession:

  • Launching a web business the same year that the dot-com bubble burst. Over the next seven years, that company grew to become one of the largest digital strategy and marketing agencies in the world.
  • Joining PepsiCo in 2007, shortly before the Great Recession hit. Despite volatility, uncertainty, and changing consumer behavior and market dynamics, Bonin helped deliver record-breaking revenue growth during a historically dismal economic situation.
  • Learning invaluable lessons from the COVID-19 Pandemic. During the first four months of the pandemic, Bonin interviewed 40 key business leaders to gain invaluable perspectives on leading through crisis.

In a unique combination of personal lessons learned, external examples and wisdom pulled from interviews with business leaders, Bonin guides audiences through an eye-opening, data- and emotionally-driven look at how to turn fear and economic volatility into growth and success.

 

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About Keynote Speaker Bonin Bough

Pepsi. Oreo. Mountain Dew. Quaker Oats. Cadbury’s. Tropicana. Ritz. Doritos. Cheetos. Sour Patch Kids. SheaMoisture, and more. Bonin Bough is known as the marketing mastermind behind the rapid growth of some of the world’s most-loved and admired consumer brands. As one of the youngest C-Suite executives at a Fortune 50 company, he accelerated growth at billion-dollar CPG brands including Mondelez (Kraft Foods) and PepsiCo, and was responsible for successful organizational transformations, driving strategic initiatives and developing leading-edge marketing campaigns. As Chief Media and E-Commerce Officer at Mondelez, Bonin managed more than $3 billion in media spend, making him the seventh largest media buyer in the world. He shifted the organization from 3% to over 32% digital spend, adding $2 billion in top-line net revenue and $300 million in bottom-line savings. He also grew online sales from $60 to $260 million in 18 months.

More About Bonin Bough

After PepsiCo and Mondelez, Bonin went on to become Chief Growth Officer for SheaMoisture, where he helped to grow the business nearly 50% in 12 months, leading to its acquisition by Unilever for close to $1 billion dollars. Bonin was hand-picked by Executive Producer LeBron James to host CNBC’s Cleveland Hustles, a business/entrepreneurship reality show (described as Shark Tank meets Our Town). That same year, he released his book, Txt Me: Your Phone Has Changed Your Life. Let’s Talk About It, cementing his reputation as one of the industry’s top thought leaders in mobile and digital marketing. He also launched Bonin Ventures, a growth accelerator and investment firm that utilized his disruptive approach to grow everything from a bagel shop to emerging tech platforms.

Today, as Co-Founder and Chief Strategy Officer at Group Black, Bonin Bough brings his expertise in marketing, strategy, and management to a higher mission: Dramatically changing the face of media investment and ownership by actively deepening the pipeline of media dollars allocated to Black-owned media businesses and diverse creators. Within only 18 months, Group Black became the largest diverse media collective in the U.S., growing from 0-70 people, booking close to $700 million in media, and becoming a successful case study in how a diverse and inclusive culture can dramatically drive growth.

Bonin has been featured widely in the media, including Fortune, Forbes, The Harvard Business Review, The Wall Street Journal, The Economist, The New York Times, Fast Company, Entrepreneur, Adweek, CNN, CNBC, and others.

As a speaker, he brings decades of experience to the forefront of media, innovation, growing teams and disrupting businesses, sharing actionable ways to transform entire organizations by changing individual mindsets. Taking attendees on a storytelling journey that showcases brands they already know, he customizes his presentations to meet client objectives, leaving audiences inspired, entertained, and empowered to take action.

Testimonials

Bonin was outstanding. All of the feedback is that Bonin is the best speaker we’ve ever hosted – even following Daymond John and Mike Walsh from the past two years.  He spoke at a breakout session we had for investors the night before and then stuck around for hours at our after-party… Read More

Julian McCleary

VP at Quad Cities Chamber

Bonin Bough is the kind of inspirational figure who could get an entire room enthused about watching paint dry, and desperately investigating new ways to improve the experience. He is inspiring and horribly disruptive. If you’ve never seen him speak, stop reading this and watch one of his videos.

Jerry Daykin

Global Digital Director, Dentsu Aegis

Media

Article

Apr 28, 2023

A Modern Take on Marketing and Innovation: Meet Branding Speaker Bonin Bough

  Bonin Bough is not your average marketing speaker. Blending lessons in innovation, DE&I, cultural transformation, marketing and branding, he...

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Article

Nov 29, 2022

Unlock Growth for your Brand with Bonin Bough - BigSpeak’s New Exclusive Speaker

Bonin Bough Marketing Expert, Former Chief Media and eCommerce Officer at Mondelez International (formerly Kraft Foods) Meet our new Exclusive...

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Article

Jul 15, 2020

Marketing Expert Bonin Bough on Brand Statements’ about Black Lives Matter

In an interview with Inc.’s Kimberly Weisul Former Chief Media and eCommerce Officer at Mondelez International Bonin Bough spoke out...

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