BJ Fogg

Researcher at Stanford | Author of Tiny Habits (a New York Times Bestseller)

BJ Fogg splits his time between Stanford University and industry. At Stanford he teaches and runs a research lab. In industry he teaches innovators about human behavior so they can create effective solutions. His current work is called “Behavior Design,” a set of models and methods he has created over the last 15 years. He explains more in his new book Tiny Habits. BJ’s earlier work focused on “persuasive technology.” However, today he researches and teach about how human behavior works more generally.

BJ Fogg Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
$40,001 - $50,000
Languages Spoken
English
Travels From
California, USA

BJ Fogg Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
$40,001 - $50,000
Languages Spoken
English
Travels From
California, USA

Keynote Speaker Topics

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Suggested Keynote Speaker Programs

Forget Big Change, Start with a Tiny Habit

Have you ever wondered if making small changes could make a difference? Struggling to make changes to improve your life? Dr. BJ Fogg, is the author of the bestseller, Tiny Habits: The Small Changes that Change Everything. He has researched human behavior for over 20 years at ...

Have you ever wondered if making small changes could make a difference? Struggling to make changes to improve your life? Dr. BJ Fogg, is the author of the bestseller, Tiny Habits: The Small Changes that Change Everything. He has researched human behavior for over 20 years at Stanford University. BJ’s theory is that “Behavior happens when Motivation, Ability, and a Prompt come together at the same moment.”

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Psychology and Innovation

When it comes to industry work, BJ seeks to leverage his strongest area: the overlap of psychology and innovation. In other words, he is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products ...

When it comes to industry work, BJ seeks to leverage his strongest area: the overlap of psychology and innovation. In other words, he is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents. Combining psychology and innovation helped him to create a new academic area of research: Persuasive Technology.

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Mobile Healthcare Technology Trends

About Keynote Speaker BJ Fogg

BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. At Stanford University, BJ has directed a research lab for over 20 years. He also teaches his models and methods in special Stanford courses each year.

On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior for good. The focus areas include health, sustainability, financial wellbeing, learning, productivity, and more.

In 2002, BJ published a book entitled, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors. At the time of publication this book was mostly ignored. Now, almost 20 years later, he sees his predictions and warnings about persuasive technology were surprisingly accurate.

Fortune Magazine named him a “New Guru You Should Know” for his insights about mobile and social networks.

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In 2009 BJ’s research interests moved away from persuasive technology toward human behavior in general, especially health habits. This led to creating a new set of models and methods that comprise what he calls “Behavior Design.” In January of 2020 he shared 300 pages of new and practical uses for Behavior Design in his New York Times Bestselling book Tiny Habits.

Today BJ devotes about 50% of his time to Stanford and 50% to industry teaching & innovation. For him, working in both worlds makes sense: His Stanford work makes him better in industry. And what he learns in industry improves his Stanford research. BJ is always happy to help other innovators. His expertise is any aspect of behavior change, from habit formation to company culture change.

Testimonials

“After learning how to apply the Fogg Behavior Model, my team has been able to conceive and deliver experiences to our customers that have improved the financial health of millions. In turn, many of us have seen significant positive change in our lives both in the office and at home.”

Stephen Holloway

Director of Innovation, Enterprise Financial Advice, USAA

“As a graduate of BJ Fogg’s Behavior Design Bootcamp, I am completely convinced that Dr. Fogg has developedthe most promising, actionable, and accessible approach to equipping people to intentionally shape their own habits that has ever been devised. “

Tom Blue

Director of industry Strategy, Institute for Functional Medicine and Partner, Global Wellness Innovation Fund

“Learning with Dr. Fogg has revolutionized everything I do. He taught me breakthrough insights about human behavior and how to integrate this into every area of my life. He is one of the most mindful, innovative and brilliant teachers I’ve ever met.”

Juni Felix

International Broadcaster, Author, Speaker and App Designer