Barbara Corcoran

How do you turn a $1,000 loan into a five-billion dollar business? According to self-made real estate empress Barbara Corcoran, you do it by learning how to fail well. Barbara tells the story of how, armed with a loan from her boyfriend and her own gritty determination, she quit her job as a waitress to start a tiny real estate company in New York City and turned that company into a multi-billion dollar business. A highly motivational and hugely entertaining success story with the big life lessons Barbara learned along the way.

Entrepreneurs, business managers and salespeople alike benefit from lessons in how to get people moving on the path to greatness. Barbara Corcoran, who built The Corcoran Group, New York’s largest real estate company, is an expert in the art of leading a team to success. From hiring the right people and firing the wrong ones, establishing an atmosphere that breeds innovation, persisting when all the chips are down and creating fun in the workplace, Barbara shares her unique and winning strategies.

Branding may be the single most important key to success in today’s highly competitive world of commerce. Barbara Corcoran is known for having built the most successful real estate brand in New York City, and now she reveals easy to follow tips on how she does it: how to create an image much bigger than reality; how to use the press to get free publicity; how to turn yourself into the go-to expert in your field. Barbara shares her personal advice, insights and anecdotes on creating a powerful brand.