Marketing Now
We used to make one piece of content and broadcast it to everyone we knew. Now we have mass fragmentation, plus data insights to help align our message to consumers. Alignment has never been more important, but there’s a careful balance with how much we mirror content to ...
We used to make one piece of content and broadcast it to everyone we knew. Now we have mass fragmentation, plus data insights to help align our message to consumers. Alignment has never been more important, but there’s a careful balance with how much we mirror content to consumers as opposed to creating inbound funnels for consumers to seek us out.