We hear it all the time—customer experience is important. But how can you ensure your employees are happy, engaged, and committed to providing excellent customer service? In a recent Forbes article, Salesforce Growth Evangelist Tiffani Bova shares how there’s a “symbiotic relationship” between employees and customers. 

Tiffani suggests that organizations should focus on authentic leadership and meaningful work to help boost employee engagement. She also encourages organizations to be aware that technological advances can help improve but should not take away from the employee or customer experience. Read Tiffani’s recent Forbes article to find out more. 

Tiffani can also deliver these transformative insights in keynote format to your audience!

THE EXPERIENCE MINDSET

The idea that “happy employees lead to happy customers” is widespread and well-rehearsed by leadership teams. What’s missing is the playbook on how to put the EX=CX equation into action. Today’s decision-makers and C-Suite know the employee experience (EX), matters, but recent studies show businesses continue to put the customer experience (CX) above all. A customer-first mentality creates an unconscious tension between employees and customers—setting companies back and preventing employees from thinking forward.

By increasing focus and intentionality on EX, companies not only improve the business-to-everyone (B2E) experience—especially employees and customers— but they also notably and organically increase revenue growth. With economic uncertainty looming and the talent crisis growing, now’s the time to align these two experiences, orchestrate a great workforce and unlock growth where the customer and employee converge.

In this compelling keynote, Tiffani Bova, a celebrated Thinkers 50 influencer and the Global Growth Evangelist at Salesforce, pulls from her WSJ bestselling book Growth IQ and her new book The Experience Mindset (May 2023) to present your audience with real-world examples and practical, actionable insights on:

• The real and seemingly causal link between employee experience and customer experience.
• How employee expectations have changed.
• How customer expectations have shifted to a more personalized and digitally connected engagement.
• How companies can, will and are designing effective EX- and CX-centered growth strategies.
• What executives will need to consider when designing collaboration between all those involved with employees, customers and technology.

Keep an eye out for Tiffani’s upcoming book,The Experience Mindset: Changing the Way You Think About Growth. Debuting June 2023, the book covers the importance of investing in the employee.