Marketing guru Marcus Collins has done it again with his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. In just one month after its release, the book has landed itself an astonishing spot on Amazon’s ‘best business books of the year 2023 (so far),’ as an editor’s pick. 

Collins draws from his experience as an award-winning marketer for the likes of Beyoncé, Apple, and Nike, explaining how culture is the most potent influencer of human behavior. In For the Culture, he breaks down how culture impacts our actions and provides readers with the tools to inspire collective change. 

From managing a team, marketing or influencing, to activism and promoting your work, understanding cultural forces is vital to making people take action. The cheat codes used by some of the world’s biggest brands are at your fingertips in For the Culture, inspiring you to share your vision and change the world.Click here to purchase For the Culture today!