Robbie Kellman Baxter

Author, Strategy Consultant, Marketing Expert

  • Robbie Kellman Baxter Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Robbie Kellman Baxter Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    California, USA

Suggested Keynote Speaker Programs

The Membership Economy

Her programs center on how organizations and leaders can leverage principles of membership to drive strategic advantage, recurring revenue and loyalty. Audience members will learn specific frameworks, strategies and tactics that can help reinvent any kind of business into ...

Her programs center on how organizations and leaders can leverage principles of membership to drive strategic advantage, recurring revenue and loyalty. Audience members will learn specific frameworks, strategies and tactics that can help reinvent any kind of business into one where customers are evangelists, revenues are predictable and smooth, and sales/retention/ acquisition run on a virtuous cycle. She will show audience members how to transition from a fee-based ownership model to an access-based membership model, and how to generate as many as six additional revenue streams beyond their core membership offering.

Learn More

How the Membership Economy is Changing Everything

Beyond Subscriptions: Best Practices in Building Loyalty & Community

The 7 Principles of the Membership Economy

Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

How the Membership Economy is Changing Customer Expectations

What Your Organization Needs to Learn from the Membership Economy

About Keynote Speaker Robbie Kellman Baxter

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies.  Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations atStanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting.  She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.

Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers.

A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders.

Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College, and is an active volunteer with both institutions.

Testimonials

Thank you for setting the bar so high, Robbie.

Michelle Lange

Programming Director, SUBTA The Subscription Trade Association

Robbie knows more about membership and subscription models than anyone I know.

Georg Richter

CEO of OceanX

“Robbie is a unique talent — She is a ‘bridge’ and ‘translator’ and she brings strong business acumen to the emerging engagement/membership economy. She is consistently insightful and amazingly intellectually curious… Read More

Dawn Sweeney

CEO, National Restaurant Association

“Robbie is the Sun Tzu of membership: she knows all the tactics, is a master of strategy, and can infuse your mission with the underpinning philosophy of membership that creates favorable conditions for scaling up. I highly recommend her as a speaker and consultant.”

David Gammel

Executive Director, Entomological Society of America

“Robbie’s insight on membership changed my paradigm. She immediately identified a key factor that unlocked major insight for me that I have since leveraged. Robbie’s experience with private sector membership models is invaluable to those of us managing not-for-profit membership organizations.”

Julie Coons

CEO, Electronic Retailing Association

“Robbie Kellman has deep understanding of how the meaning of membership is transforming private sector companies and what that means for both the for profit and non profit world. She can bring that expertise to bear on unique membership issues facing the private and non profit sectors.”

Chris McEntee

CEO, American Geophysical Union

“Thanks again for putting together such a wonderful program yesterday. I spoke to so many alums who thought it was a knockout panel, and I quite agree. We are lucky to have you!”

Raphe Beck

Director of Alumni Relations, Stanford Graduate School of Business

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