The Membership Economy
Her programs center on how organizations and leaders can leverage principles of membership to drive strategic advantage, recurring revenue and loyalty. Audience members will learn specific frameworks, strategies and tactics that can help reinvent any kind of business into ...
Her programs center on how organizations and leaders can leverage principles of membership to drive strategic advantage, recurring revenue and loyalty. Audience members will learn specific frameworks, strategies and tactics that can help reinvent any kind of business into one where customers are evangelists, revenues are predictable and smooth, and sales/retention/ acquisition run on a virtuous cycle. She will show audience members how to transition from a fee-based ownership model to an access-based membership model, and how to generate as many as six additional revenue streams beyond their core membership offering.