BigSpeak EVP and USC Professor Ken Sterling is more familiar than most with the power of stories to compel consumers and move products. In his work as a digital marketer and partnership with some of the speaking industry’s leading storytellers such as Matthew Luhn and Omar Johnson, he has become intimately familiar with how narrative conventions can be used– and subverted– to grab audience attention. To hear his insights into creating effective stories that sell, read his full article on the subject.