Hall of Fame Speaker Jay Baer has presented over 100 virtual events in the past five years, many of which he had a hand in organizing and producing. Jay has put together a fantastic ebook, 11 Ways to Win with Webinars and Virtual Events, to help those planning virtual conferences and webinars. 

For those who don’t have time to peruse the full book, here are some of the great tips he shares, distilled:

• Cut down session lengths. It’s much harder to maintain an audience’s interest in a webinar than at a conventional conference environment. Jay recommends shortening presentations to 30-45 minutes at most.
• Create descriptive, compelling titles for your presentations so attendees will know this isn’t one they want to skip over.
• Bring in an Emcee or Moderator to provide consistency to the virtual sessions and alleviate the isolation audiences may be feeling when tuning in to remote events.
• Make sure presenters are familiar with the software they’ll be using. This may seem obvious, but there are a slew of webinar platforms out there, and each one is different from the last. Just as a speaker should do a run-through and AV check before in an in-person session, presenters should practice before virtual events