Nir’s Note: This guest post is written by Max Ogles. Max writes at MaxOgles.com about behavior change, psychology, and technology. Sign up for a free copy of his upcoming e-book, “9 Ways to Motivate Yourself Using Psychology and Technology.”
A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with their lives on the line.

We’ve all failed at something, though luckily most of us don’t face death as a consequence. Here’s a short list of some of the habits I started, only to eventually fail:

• For two months, I went running 3 to 4 times each week. (I even ran a half marathon!) Then I quit running and didn’t run again for over a year.
• I decided to improve my reading speed and comprehension. I read every day, practicing with a course called Breakthrough Rapid Reading. I quit after the first month.
• I finally created a habit of waking up early. For three months, I woke up at 5:30 AM every day. Sleep debt and laziness caught up with me–now it’s hard to get up before 7:30.

Thankfully, these failures didn’t have any significant consequences attached to them. My life would be slightly better if I had kept them up, but even without them I can be pretty happy and content.

But the thing that bothers me is that each time I felt that these were habits, firmly in place; I had done them consistently for fairly long periods of time before I failed. I had mastered self control, exercised willpower, and shaped my life with these new productive routines, but each time the final outcome was a miserable regression back to the status quo.

The #1 Reason

So what the heck happened?! The reason these habits failed for me, and the number one reason people give up on good habits generally is that they just aren’t enjoyable.

It’s a simple truth: you are less likely to continue doing something that you do not enjoy. Here’s some proof.

Earlier this year, researchers completed a simple study about work “burnout.” First, they asked 154 undergrads to complete a series of word puzzles. Depending on your personality, “word puzzles” might sound like the 10th circle of hell, or maybe it works you up into a giddy, border-line embarrassing excitement. The researchers accounted for this by asking students, “How enjoyable do you think this task will be?” then they set them to work on the puzzles.

The results were impressive: the students who enjoyed working on puzzles performed the best when solving them. To make things even more interesting, researchers asked students to complete a simple task after working on the puzzles. The students had to squeeze a “grip exerciser,” the spring-loaded contraption used to strengthen your hand. Researchers then proved that the students who enjoyed completing the puzzles were also less fatigued, and were able to squeeze the grip for a longer period of time.

Regarding the experiment, researcher Paul O’Keefe said, “Engaging in personally interesting activities not only improves performance, but also creates an energized experience that allows people to persist when persisting would otherwise cause them to burn out.”

(This research has some limitations, namely that it was for a short term assignment rather than habit formation over time. I did find two other research studies that confirm a direct correlation between enjoyment and adherence to a habit. Find them here and here.)

That Makes Sense, But So What?

If you enjoy doing something, naturally you’ll be more likely to do it. This is practically common sense. But let’s say I’m trying to create a new habit, like running daily, and it’s really not something that I innately enjoy. How will I get myself to run every morning? I’ll convince myself that it doesn’t matter if I enjoy it, because I have the willpower to achieve anything (cue superhero music). I’ll gut it out, forcing myself to run with the “no pain, no gain” mantra, enduring agony as I run each day. And that’s a mistake.

In a another study, this one at Northwestern University, researchers administered a “willpower test” to a group of heavy smokers. In reality, it wasn’t a willpower test at all, just mindless word associations in a quiz, but at the end the participants received a score indicating that they had either high or low “impulse control.” In other words, after taking this meaningless test, some of the smokers were told that they had high willpower and others were told that they had low willpower.

In the second part of the experiment, all of the smokers watched the movie Coffee and Cigarettes, and they were offered rewards to refrain from smoking. In this scenario, researchers found that the group that believed they had “high impulse control” was actually more likely to give in to the temptation of smoking!