These days, marketers have access to the tiniest details about us like what kind of device we have, our geographical location, and even our purchasing history. Even with all this information, do marketers truly understand their consumers?

Marketing keynote Speaker Marcus Collins says marketers are mistaking information for intimacy. “Search, purchase history, and site traffic are not who people are, they are merely what people do” says Marcus. How can marketers get better at understanding their customers? 

On his website, MarcToTheC, Marcus describes three things marketers need to better understand their clients and customers, including (1) more curiosity (2) a better repertoire of theory and (3) to invest the time. 

Read on to find out how to apply these tips and transform your marketing strategy. 

Dr. Marcus Collins is a top marketing keynote speaker, award-winning advertiser, Head of Planning at Wieden+Kennedy New York, former Head of Digital Strategy for Beyoncé, and a Marketing Professor at the Ross School of Business, University of Michigan. Over the last decade, Marcus has helped “blue-chip” brands (like McDonald’s, Google, AB-InBev, and Peloton) bridge the academic-practitioner gap to create contagious marketing ideas that excite people to take action.

Interested in having Marcus Collins come speak at your company’s next meeting or conference? Please email info@bigspeak.com or call 805-895-1400.