Did you know? Your age, race, where you grew up, where you work, your religion, even the university you attended, can all affect what you buy. In a recent Fox School of Business article, marketing speaker Marcus Collins explains culture is the single most important factor influencing consumer behavior. 

If you’re looking to connect more with your customers, target audience, or clients, start by understanding who they are– their culture. 

“I found that the better we understand people, the greater the ability you have to make them move. This creates a more impactful and insightful business model,” says Marcus. Click here to read the full article. 

Ready to learn your customers on a deeper level and boost business outcomes? Contact info@bigspeak.com to inquire about booking Marcus Collins’ ‘For the Culture’ keynote talk.