In 2021, Google was ranked #2 on the most innovative companies over time by Boston Consulting Group. One can only imagine the work ethic and creative brains of those working in such an innovative organization— Like what do they talk about in meetings? Are they just a group of uber-creative people, buzzing with brilliant ideas 24/7? Or can anyone learn to be just as creative and innovative?

Since BigSpeak focuses on innovation and businesses, we are thrilled to be working with top innovation and creativity expert, who shaped one of the most fabled innovation cultures in the world – Dr. Frederik G. Pferdt former Chief Innovation Evangelist at Google. He shares that any company can increase their innovation by growing  a future-ready mindset through rituals. One of Dr. Pferdt’s rituals at Google is to start his team’s weekly meeting with everyone sharing a personal or professional failure and what they learned from it, creating an environment of high psychological safety to foster innovation.

Dr. Pferdt teaches many of his other habits and powerful practices in his highly interactive workshops and keynotes. In one workshop with about 1500 participants in a futuristic tent-like dome structure, Dr. Pferdt gave each person a sheet of paper, asking them to write “What if visions” and pass these future visions to their neighbors. He then asked others to build on that idea instead of rejecting it. “This is called 10X moonshot thinking. We at Google do this. This is how we are able to innovate consistently,” says Dr. Pferdt—and this is just one of the many practical exercises he’ll let your team in on. 

More about Dr. Frederik G. Pferdt

Dr. Pferdt is an innovation, creativity and future keynote expert, Google’s former Chief Innovation Evangelist, and an Adjunct Professor at Stanford University’s d. School– the #3 Top University in the world. From initiating a community of over 500 Google Innovation Evangelists and co-founding “The Garage,” to creating Google’s first Innovation Laboratory, to teaching graduate courses at Stanford like: “Hacking your innovation mindset,” Dr. Pferdt ignites the innovation mindset that exists in all of us.

His thought-provoking insights have been featured in over 280 articles in international newspapers, magazines and documentaries like FastCompany, Inc. Magazine, Times Magazine, Harvard Business Manager, WirtschaftsWoche, El Tiempo, Business Today, FAZ, Asia Business Daily, Der Spiegel, Financial Times, Capital, Manager Magazine, brandeins, Sueddeutsche Zeitung, Chosun Ilbo, The Telegraph, Arte TV, VOX TV and ARD.

“Google became so popular that it is now a verb. The company owes this to a steady flow of innovations. Dr. Frederik G. Pferdt, Chief Innovation Evangelist, makes sure that it doesn’t dry up.” –  Brandeins

The “Pope of Creativity” (Focus Magazin)

“Dr. Innovation” (Yediot Aharonot)

Wouldn’t it be cool to say your company uses the same innovation exercises and strategies as Google? Consider booking Dr. Frederik G. Pferdt for your upcoming event or meeting. Please email info@bigspeak.com or call us at (805) 965-1400 to inquire.