“The more you feed your mind with positive thought, the more you can attract great things into your life.” 

Listening to success stories fills the mind with inspiration and positivity. We’re influenced by what and who we surround ourselves with. Give your audience the opportunity to learn from Omar Johnson, the marketing genius who turned Beats headphones into a billion dollar enterprise. 

THE BEATS STORY: BUILDING AN INTERNATIONAL BRAND

When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.