The team regularly finds players who are relatively unknown, simply because they play a selfless, fundamental style of basketball that other scouts don’t notice or value.  Interestingly, the majority of the Spurs players were born outside of the U.S., and they seem to reject the flashy, highlight reel form of basketball that has come to dominate the NBA.

Of course, coach Popovich embodies all of this too.  He is famous for not wanting to be famous, going out of his way to avoid sideline interviews with announcers, and working hard to be the least interesting interviewee at press conferences.  He can be visibly angry and disappointed with his players in one moment, and then whisper something encouraging, if not downright emotional, in their ear the next.  He is a mix of a sardonic battlefield general on the outside, and Mr. Rogers on the inside, though he’d probably want to punch me if he knew I wrote that about him.  There is no one in sports quite like him.

Finally, there is the owner of the team.  When the Spurs won the title Sunday night and he was asked about the secret to the team’s success, he refused to accept any credit and instead attributed it to everyone but himself.  And when I say everyone, I mean everyone.  He acknowledged the fans, both those in the arena and those who couldn’t be there but live in the San Antonio area.  He pointed to the players, the coaches, and his general manager.  He attributed it to the state of Texas, and to the nation.  Finally, he acknowledged his wife, whom he called the “mother” of the team.

If that sounds hokey for the NBA, then you’re getting the point.  In an era of massive contracts, reality T.V. shows, celebrity ownership and blockbuster trades, the San Antonio Spurs are downright corny, boring and old fashioned.  They know it, they embrace it, and they use it to set themselves apart.  They are well aware of the fact that plenty of players and coaches around the league would never want to be part of an organization like theirs, one that would limit the attention, money and fame they could find elsewhere.  And that is fine with San Antonio.  It just makes it easier to find the people who belong there.

I have to end this essay with a qualifier, of sorts.  About eight years ago I was invited to speak at an NBA conference, and afterwards, a group of executives from one particular team approached me and told me that their organization had been using one of my books, The Four Obsessions of an Extraordinary Executive.  That is the book that first introduced the concept of organizational health.  And that team was the San Antonio Spurs.  That is not to say that they used my book to build a healthy organization.  More likely, they were drawn to it because they already understood and embraced the principles that the book promoted.  Whatever the case, it’s good to see an organization rewarded for putting health first. Go Spurs!